Idiot's Guides: Puppies is a beautiful, full-color book with dozens of photos and step-by-step instructions to help any new pet owner make the experience as smooth and enjoyable as possible. Tips on choosing a puppy, preparing for the new family member's arrival, nutrition, sleep, housetraining, medical care, socialization, and more, are included in this fun and helpful guide.

Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands can also best serve small and mid-sized companies. Among the topics explored: How can a company grow big by thinking small? Why do the best companies sometimes avoid being better? Why do brands that create the most memorable advertising stay away from focus groups? What is the secret to an effective slogan? When can admitting a negative become a positive? A diverse selection of companies provides powerful lessons, ranging from traditional icons like Coca-Cola, McDonald's, and General Motors, to new media models like Google and Facebook. This book appeals not only to time- starved executives, but also to middle managers and owners of small businesses who have a wide variety of marketing problems to address and who need to change the way they think about how to generate healthy, consistent growth.

Features a new 8-page color section The bestselling guide to making the most of puppy's first year Bringing home a puppy? This fun, friendly guide to puppyhood prepares you for this tough but terrific time. From the basics -- housebreaking, feeding, training -- to the latest on doggie day care, traveling with a puppy, and the new designer breeds, you get everything you need to help your puppy grow up to be a healthy, playful, well-mannered dog. Discover how to * Choose the perfect puppy for you * Socialize your puppy * Stimulate your puppy's growing mind * Use the latest training tools * Keep peace between kids and puppies

So you've got yourself a puppy, eh? Oh how adorable! But wait...now you have to train him. Now you have to make sure he doesn't piddle in the house. How does that happen? How do people do it!? This is impossible! Don't freak out! You can do this! I've got here this lovely little book that will teach you the basics of puppy training. Kennel training, house breaking, and obedience training – it's all here to get you where you need to be. This is the quick guide to puppies. This is what you need to know to keep your house clean and your puppy happy. It's not as hard as it may seem. Read on, dear puppy owner. Read on.