Secrets of Power Persuasion for Salespeople, now available in paperback as well as hardcover, is a powerful, easy-to-read book that delivers scores of proven, effective methods and techniques you can use immediately to achieve the power and influence over buyers you desire. This book helps you master the art of persuasion, in turn helping your sales and profits grow.

Are you earning what you're worth? Master negotiator Roger Dawson, author of the best-selling Secrets of Power Negotiating, shows you how to get a better deal from your current employer and how to negotiate the best deal from a new employer. And you won't come off as greedy, overly aggressive or selfish. In fact, you'll learn how to win salary negotiations and still leave your boss feeling like he or she has actually won! Secrets of Power Salary Negotiating covers every aspect of the salary negotiating process, from beginning steps to critical final moves.

Master negotiator Roger Dawson turns his attention to the person on the other side of the desk--the salesperson who's trying to close a deal with the most favorable terms. The goal of most negotiations is to create a win-win situation. Imagine if you could win every negotiation and leave the other person feeling like he or she has won too? This book teaches you how to be the power sales negotiator who can do exactly that. You will always come away from the negotiating table knowing that you have won and that you have improved your relationship with your buyer. Roger Dawson gives salespeople an arsenal of tools that can be implemented easily and immediately. In addition, he shows salespeople how to: Master the nine elements of power that control negotiating situations Ask for more than you expect to get Negotiate with individuals from other cultures Analyze personality styles and adapt to them Master the 24 power closes Power Negotiating for Salespeople is not a dull, dry treatise full theory. Nor is it a handbook of tricks and scams meant to manipulate others. It is the most complete book ever written specifically for salespeople about the process of negotiation and will enable any salesperson to take a quantum leap in sales. Praise for Dawson's Books: "I can't believe it! Here's a book that is packed with wisdom that will help anyone improve their life and yet it is easy and fun to read! Amazing!" --Og Mandino, author of The Greatest Salesman in the World "A fast, entertaining read that should be required reading for anyone who deals with people. Highly recommended." --Ken Blanchard, coauthor of The One Minute Manager "Roger Dawson's great book will help you create and expand one of the most critical skills to life-long success." --Anthony Robbins, author of Unlimited Power and Awaken the Giant Within

“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits “This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.” —Timothy Ferriss, bestselling author of The 4-Hour Work Week “A fast, entertaining read that should be required reading for anyone who deals with people. Highly recommended.” —Ken Blanchard, coauthor of The One Minute Manager “I can’t believe it! Here’s a book that is packed with wisdom that will help anyone improve their life and yet it is easy and fun to read! Amazing!” —Og Mandino, author of The Greatest Salesman in the World Roger Dawson changed the way business thinks about negotiating. Secrets of Power Negotiating covers every aspect of the negotiating process with practical, proven advice, from beginning steps to critical final moves: how to recognize unethical tactics, key principles of the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of different negotiating styles. Discover all of Roger’s best tactics, including: 20 surefire negotiating gambits Listening to hidden meanings in conversation What “powers” you have, such as situational, expertise, information, or charismatic How to handle the different personalities you’ll encounter in negotiating

Rev. ed. of: Secrets of power negotiating: inside secrets from a master negotiator. 2nd ed. 2001.

Offers strategies and advice on retaining pricing power for business-to-business salespeople who have to negotiate with procurement departments.

"Roger Dawson shows you how to become a good negotiator not just in business deals but in day-to-day life. To get what you want, Dawson believes you have to understand and be comfortable with the three stages of every negotiation. You Can Get Anything You Want teaches you those stages: Clarify the objectives -- find out exactly what the other side wants; Get as much information as you can about the other party -- what motivation lies behind his demands? Reach an agreement -- make compromises until a mutually satisfactory conclusion is achieved. Dawson will teach you crucial tactics to ensure that your negotiations are successful: Recognize the value of time so you're not pressured into last-minute decisions. Never jump at the first offer, no matter how good it looks. Know your opponent so you can use his weakness to your advantage. Always negotiate back and forth so the other side feels like a winner. Be prepared to walk away instead of conceding, so you leave the door open for the next round. You Can Get Anything You Want will show you how to recognize and adjust to different personality styles so you can get what you want regardless of the situation" -- Backcover.