The Power of Branding

The Power of Branding
Title The Power of Branding PDF eBook
Author Tony Sinanis
Publisher Corwin Press
Pages 73
Release 2014-09-04
Genre Education
ISBN 1483371905

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Turn a spotlight on what’s great about your school! Inform, engage, and support your school community with this step-by-step guide in the Connected Educators Series. Begin exploring the benefits of branding and create an action plan for sharing the excellent things unfolding in your classroom, school, or district. Includes concrete suggestions and in-depth case studies that will help you: Artfully create a brand name, symbol or design Share great events using blogs and more Empower all stakeholders, including students Teach digital citizenship K-12 Use this all-inclusive guide to start sharing just how special your school is!

The Power of Storytelling

The Power of Storytelling
Title The Power of Storytelling PDF eBook
Author Ty Bennett
Publisher
Pages 160
Release 2013-04-17
Genre Communication
ISBN 9781936631087

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Between the Listening and the Telling

Between the Listening and the Telling
Title Between the Listening and the Telling PDF eBook
Author Mark Yaconelli
Publisher Augsburg Fortress Publishers
Pages 207
Release 2022-08-09
Genre Psychology
ISBN 1506481477

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"In Between the Listening and the Telling, Mark Yaconelli leads readers into an enchanting meditation on the power of storytelling. From personal meaning-making to school shootings, climate change, and immigration justice, stories help us connect to out human longings and deep scurrents of hope."--Provided by publisher.

Telling Stories to Change the World

Telling Stories to Change the World
Title Telling Stories to Change the World PDF eBook
Author Rickie Solinger
Publisher Routledge
Pages 477
Release 2010-11-16
Genre Education
ISBN 1135901260

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Telling Stories to Change the World is a powerful collection of essays about community-based and interest-based projects where storytelling is used as a strategy for speaking out for justice. Contributors from locations across the globe—including Uganda, Darfur, China, Afghanistan, South Africa, New Orleans, and Chicago—describe grassroots projects in which communities use narrative as a way of exploring what a more just society might look like and what civic engagement means. These compelling accounts of resistance, hope, and vision showcase the power of the storytelling form to generate critique and collective action. Together, these projects demonstrate the contemporary power of stories to stimulate engagement, active citizenship, the pride of identity, and the humility of human connectedness.

The Courage Solution

The Courage Solution
Title The Courage Solution PDF eBook
Author Mindy Mackenzie
Publisher Greenleaf Book Group
Pages 260
Release 2016-05-03
Genre Business & Economics
ISBN 1626343314

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“Original and wise, this masterful book shows you how to build the honesty and authenticity today’s leaders need, and positions you for success.” - Marshall Goldsmith, author of #1 New York Times bestseller Triggers Are there things you’d like to change at your company? Have you found yourself wishing your boss would change? Or your peers? What about the team you lead? Everyone in the corporate world, from the CEO to the security guard out front, wants to change something about their company. That’s the human condition at work. Where you can get stuck, however, is thinking that things will improve when the “other guy” changes—and waiting for that to happen first. In The Courage Solution, author, speaker, and CEO advisor Mindy Mackenzie shows us that the conventional approach is wrong. You can’t wait for the “other guy” to change. For true change to occur and for companies to perform better, we must all embrace one simple truth: The only thing you can reliably change or control is yourself. With truth telling the commodity in shortest supply in corporate America today, The Courage Solution challenges business professionals of any level to take actions that are deceptively simple yet require vulnerability and courage. The result? Improved impact on the job, and increased happiness and fulfillment. Drawing on 20 years of demanding executive roles at global corporations, Mindy Mackenzie reveals sharply focused, quick-read strategies in four key areas: • Part 1, You First: Taking ownership and accountability to create a career and life you love. • Part 2, Lead Your Boss: Transforming your relationship with your boss. • Part 3, Lead Your Peers: Accelerating positive peer relationships to improve business results. • Part 4, Lead Your Team: Building the most effective teams and having fun while doing it. Whether you’re a seasoned leader or just starting out in your career, The Courage Solution will help you create instant, lasting change and achieve the success you desire at work.

Tell to Win

Tell to Win
Title Tell to Win PDF eBook
Author Peter Guber
Publisher Crown Currency
Pages 274
Release 2011-03-01
Genre Business & Economics
ISBN 0307587975

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Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.

Truth Has a Power of Its Own

Truth Has a Power of Its Own
Title Truth Has a Power of Its Own PDF eBook
Author Howard Zinn
Publisher The New Press
Pages 241
Release 2019-09-03
Genre Political Science
ISBN 1620975181

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American history told from the bottom up by Howard Zinn himself—and the perfect all-ages introduction to his eye-opening viewpoint, published on Zinn’s hundredth birthday Truth Has a Power of Its Own is an engrossing collection of conversations with the late Howard Zinn and “an eloquently hopeful introduction for those who haven’t yet encountered Zinn’s work” (Booklist). Here is an unvarnished, yet ultimately optimistic, tour of American history—told by someone who was often an active participant in it. Viewed through the lens of Zinn’s own life as a soldier, historian, and activist and using his paradigm-shifting A People’s History of the United States as a point of departure, these conversations explore the American Revolution, the Civil War, the labor battles of the nineteenth and twentieth centuries, U.S. imperialism from the Indian Wars to the War on Terrorism, World Wars I and II, the Cold War, and the fight for equality and immigrant rights—all from an unapologetically radical standpoint. Longtime admirers and a new generation of readers alike will be fascinated to learn about Zinn’s thought processes, rationale, motivations, and approach to his now-iconic historical work. Zinn’s humane (and often humorous) voice—along with his keen moral vision—shine through every one of these lively and thought-provoking conversations. Battles over the telling of our history still rage across the country, and there’s no better person to tell it than Howard Zinn.