We face two important questions. The first pertains to who gets rich and what it is that they do. We need to understand that. The second is a matter of who stays poor and why they remain so. We need to understand that as well, in order to avoid it. We are going to discuss these questions, and the answers will change the way you think, live and structure your business. Entrepreneurship is a high-stakes game. Get it right, and you become a self-made millionaire. Get it wrong, and you could lose everything. Douglas Kruger, author of eight business and personal finance books, returns with a follow-up to the bestselling Poverty Proof. This time round, the focus is squarely on what makes or breaks a new business, and how you, as an entrepreneur, can get ahead of the curve. Could your idea change your financial reality? There’s every reason to believe that it could. Most millionaires and billionaires alive today are first-generation business owners. But too many entrepreneurs make simple mistakes when they start out that get in the way of accruing wealth. This book is your road map to avoiding the pitfalls, finding the ‘smart-cuts’, and ensuring that all your efforts amount to an empire rather than financial ruin.

There are always silver linings. There is always hope. There are always smart ways forward, and we should never lose hope. Growth may be just around the corner, both for you and for the nation. Now let’s explore the practical things you can do to keep your own profit-over-cost ratio as healthy as possible, for as long as possible. Here are 50 ways to survive the COVID-19 crisis ... The past two decades were among the most prosperous in history, with over a billion people lifted out of extreme poverty. Then 2020 hit, and along with it the coronavirus pandemic. The effect on economies will be extreme. What can small businesses do to survive the Covid-19 crisis? Business coach and author Douglas Kruger provides actionable answers, with a list of 50 practical formulas in this challenging time.

Why is it that some people work hard, yet remain poor? How is it that others seem to rise out of poverty and become affluent in a short span of time? If you want to know how to become rich relatively quickly, and avoid spending years working back-breakingly hard without ever breaking even, then read on. The answers to escaping poverty and becoming wealthy are actually well known and based on a number of powerful principles that have been tested by time and replicated in different countries, by families and individuals who have become astonishingly rich. So, what are these ideas that genuinely lift people out of poverty and ensure their personal wealth? Here are 50. They all work. They will make you richer. They remove the emotion, the politics and the clutter from our thoughts about wealth, and they go straight to the heart of one simple issue: what it genuinely takes to become rich. Prepare to train your brain for wealth. Prepare to become ‘poverty proof’ for life,

‘Thinking like a poor person will keep you poor. Thinking like a wealthy person will make you wealthy. I would like to show you exactly what the differences between the two ways of thinking are and how you can use them in your favour.’ – Douglas Kruger - Douglas Kruger Being rich is not normal: most people never achieve wealth in their lifetime. The very word ‘rich’ describes a state beyond the median, and therein lies an important lesson. To become rich, you will have to think radically differently from the way most people around you think. Do you know what those specific differences may be? Business and wealth guru Douglas Kruger strips away the feel-good hype and gets right down to the practical principles. He leads you through the types of thinking that hold individuals, families and businesses in generational cycles of poverty. He explores the dramatically different approaches of the self-made rich and super-rich, showing you which behaviours to begin practising and which behaviours are traitorous to your wealth potential. Escape poverty. Raise your value. Change the trajectory of your story. It all begins with the way you think.

Over a billion people globally were lifted from extreme poverty between 2010 and 2020. This is an all-time record, both in outright numbers and per capita growth, constituting nothing short of an economic miracle. Yet the narrative about worsening hardships for the poor prevails, contrary to all evidence. Why? Few topics are more contentious than money. Yet when weighed against empirical data, most of us would be amazed to discover how embarrassingly wrong our assumptions are, and how badly they have impaired our capacity for growth. Wealth is intimately linked to belief systems, and that presents us with choices. Which ones lead to prosperity, and which, predictably, cause ruin? After a century of trial and error, the answers are clear, and they are fascinating. And they are in this book. The problem is that they do not always agree with the accepted narrative. In fact, the things we are glibly told about wealth and poverty are so demonstrably wrong as to be baffling in their endurance. Sifting through a world of tired clichés and trite truisms, can we separate the useful from the merely politically expedient, the true from the endlessly repeated yet baseless? Can we transcend gloomy platitudes like ‘from shirtsleeves to shirtsleeves in three generations’? Can we clear out the clutter in our thinking and, as a result, be better equipped to prosper? How to Grow Rich identifies every bad idea about wealth and explains why we don’t have to accept them, and how each one of us can overcome these thought hurdles in order to prosper and grow rich. Start by getting the thinking right, and the money will follow.

Andrew Yang, the founder of Venture for America, offers a unique solution to our country’s economic and social problems—our smart people should be building things. Smart People Should Build Things offers a stark picture of the current culture and a revolutionary model that will redirect a generation of ambitious young people to the critical job of innovating and building new businesses. As the Founder and CEO of Venture for America, Andrew Yang places top college graduates in start-ups for two years in emerging U.S. cities to generate job growth and train the next generation of entrepreneurs. He knows firsthand how our current view of education is broken. Many college graduates aspire to finance, consulting, law school, grad school, or medical school out of a vague desire for additional status and progress rather than from a genuine passion or fit. In Smart People Should Build Things, this self-described “recovering lawyer” and entrepreneur weaves together a compelling narrative of success stories (including his own), offering observations about the flow of talent in the United States and explanations of why current trends are leading to economic distress and cultural decline. He also presents recommendations for both policy makers and job seekers to make entrepreneurship more realistic and achievable.

Own Your Industry is a guide to what you can do to position yourself as the "go-to-name" in your industry. Because when you are known as the expert, they will come to you. Learn how to build an industry reputation, use media channels to reach your market and communicate complex ideas through memorable frameworks. Discover how your fee structure defines you as beginner or valued veteran. The book explains how to develop a title, become a face and a voice in the minds of key industry players, and use simple but powerful positioning techniques to cut through the marketing clutter of your competitors. Become the answer to the question, "You know who you should talk to about that?"