Greg Campbell, coauthor of the bestselling Flawless and Blood Diamonds, presents a compelling, close-up investigation of a hot-button topic: Americas schizophrenic attitude to the legalization of pot. Campbell, a suburban father whose biggest vice is a cold beer, seems like the last person who would grow weed in his basement. But his attitude changed in 2009, when his home state of Colorado led the nation in mainstreaming medical marijuana. Watching with fascination as above-board and financially thriving dispensaries popped up everywhere, Campbell wondered, “Why not me?” Pot, Inc. chronicles Gregs journey into DIY ganjapreneurialism, as he learns how to cultivate marijuana, examines Americas often unduly harsh laws, and unearths ignorance about pots centuries-old therapeutic value--ignorance the government is desperate to maintain. Along the way, he also gains a very personal insight into the drugs medicinal value that shapes his opinion about legalization.

The truth about what happens when capitalism meets a mind-altering substance. Colorado’s Amendment 64, the game-changing amendment that authorized the use and regulation of marijuana in the state, sounded to most people who voted for it like a victory for social justice, a way to solve the problem of prison overcrowding, and a windfall for state and local governments that could reap the benefits from sales taxes. In Weed, Inc., author Ben Cort shows the truth. This was not simple legalization of a plant or decriminalization for those possessing it. Instead, the law was written to allow for the commercialization of the mind-altering component of marijuana, THC, by an industry now seeking to make it stronger and to get it into the hands of as many new users as possible. Controlled by a powerful, wealthy lobby, the industry has no federal oversight and has grown at a pace that’s made building and enforcing responsible regulation totally impossible, with adverse impacts to society, health, and the environment. Consider this: There are more marijuana dispensaries in Denver than Starbucks and McDonald’s combined. You’d have to smoke 15 joints in 1970 to get the same high as just one joint today. In 1996, the average level of THC in marijuana was 5% or less. Today, 30% THC is the norm in Colorado, and there are now powerful concentrates that have THC levels as high as 98%. Indoor marijuana-growing operations account for 1% of total electricity use in the US, producing greenhouse gas emissions equal to that of 3 million cars. Pesticide levels six times the maximum allowed by the federal government have been found on plants quarantined at marijuana grow houses in Denver. The black market has not disappeared; in fact, it has only grown since legalization. This essential book will take you in the complex, real world of legalized weed and keep open the debate as more states follow Colorado’s lead. We are only at the beginning of a social experiment that has wide-reaching ramifications.