300 travel posters produced between 1883 and 1973 for one of the great travel companies of the era with a special focus on the Art Deco style posters from the 20s and 30s. The book includes artist profiles and explains the poster techniques used.

An unprecedented look at Canada's history presented in a spectacular, colorful book The history of Canada is inseparable from the history of Canadian Pacific. The company's advertising and publicity strategies and their influence on the country's perception can be regarded as a very early example of the concept of nation branding. The deep interdependence between a private company's economic and strategic interests and a newly formed nation's identity makes this arrangement unique. Canadian Pacific not only built the nation's first transcontinental railway, a prerequisite for Canada's political unification in the 19th century; it quickly expanded to become the world's largest transportation conglomerate that for many decades formed the backbone for Canada's economic development. Efficient railroad and global shipping services were complemented by numerous activities that attracted immigrants and tourists to Canada, including the famous landmark hotels designed in what is now referred to as Canadian Chateaux Style: Chateaux Frontenac, The Banff Springs Hotel, Chateaux Lake Louise, and many others. A distinct Canadian national identity was still in its infancy in the 19th century, and various stereotypes linked with Canada today are the direct result of decisions made by the designers and artists whose work is portrayed in the book and by Canadian Pacific's executives. In the context of these identity building processes the book showcases the significance of commercial art and advertising pointing far beyond their trivial function as promoters of a commodity or service.Professor Marc H. Choko's concise and compelling narrative is brought to life by more than 600 carefully selected historic photos, illustrations and documents that mirror Canadian Pacific's widespread activities and unusually diverse clientele, ranging from the adventurous travelers of the late 19th century to immigrants in search of a better future, from wealthy cruise passengers to big game hunters, from outdoor enthusiasts to airline customers starting in the 1940s.No expense has been spared to reproduce this critical part of Canadian history: the publisher sent their production manager to Canadian Pacific's corporate archives in Montreal to supervise digitalization and record the properties of the originals reproduced in this book, taking note of any special colours or other significant characteristics. Similarly, many museums and private collectors cooperated to allow for a book that reproduces all commercial art with unparalleled accuracy and vivacity. Conceived by internationally recognized art book publisher Callisto and designed by distinguished Berlin-based designer Yvonne Quirmbach, Canadian Pacific: Creating a Brand, Building a Nation was produced in a renowned printing facility in northern Italy on deluxe 200g Fedrigoni paper. The Premium Edition is also available as a Collector's Edition, limited to 999 copies and presented in a grand clamshell case hand-crafted in Berlin, Germany and designed by Yvonne Quirmbach, with a wood veneer cover symbolizing the natural beauty of Canada. (See ISBN 9783981655032.)

"The story of Canadian Pacific is one of the greatest stories in the world. Straddling the continent for more than a century and globe for more than fifty years, Canadian Pacific is inextricably linked with the history of Canada itself. In 1885, the company completed the construction of two thousand miles of railway system and linking the Atlantic to the Pacific. It then established fleets of vessels on both the Pacific and Atlantic oceans, laying the foundation for a transportation route that allowed members of the British Empire to travel around the world. To enhance the travel experience, the company also constructed great castle-like hotels, including the Algonquin in St. Andrews, the Chateau Frontenac in Quebec City, and the Banff Springs Hotel in the Rockies, which themselves became landmarks. In this sumptuously illustrated history of a company whose story is integral to the Golden Age of Travel, Barry Lane recounts the history of Canadian Pacific, from the construction of the transcontinental railway to the development of the hotels and the building of the shipping line that linked Canada to the rest of the world."--From publisher.