This new volume takes an in-depth look at the post-COVID tourism and hospitality scenario and how the industry has adapted to the new normal. With chapters from authors from over a dozen countries, the book shares information and experiences on how diverse hospitality and tourism sectors are navigating the post-COVID era. The book offers analyses of post-COVID trends in the travel, tourism, and hospitality sector along with case studies and COVID tourism recovery strategies. It discusses post-COVID safety protocols, sustainable tourism practices, post-COVID-19 public policies for tourism, and more. Specific tourism and hospitality sectors are also considered, including wine tourism, MICE (meetings, incentives, conferences, and exhibitions) tourism, regional tourism, food delivery services, and others. The book also explores innovations and digital solutions for tourism and hospitality in the COVID-19 pandemic.

This new volume takes an in-depth look at the post-COVID tourism and hospitality scenario and how the industry has adapted to the new normal. With chapters from authors from over a dozen countries, the book shares information and experiences on how diverse hospitality and tourism sectors are navigating the post-COVID era. The book offers analyses of post-COVID trends in the travel, tourism, and hospitality sector along with case studies and COVID tourism recovery strategies. It discusses post-COVID safety protocols, sustainable tourism practices, post-COVID-19 public policies for tourism, and more. Specific tourism and hospitality sectors are also considered, including wine tourism, MICE (meetings, incentives, conferences, and exhibitions) tourism, regional tourism, food delivery services, and others. The book also explores innovations and digital solutions for tourism and hospitality in the COVID-19 pandemic.

Worldwide, tourism is the third largest economic activity in direct earnings after petroleum and automobile industries, and by far the largest one if indirect earnings are also taken into consideration. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical. Global Dynamics in Travel, Tourism, and Hospitality takes a holistic approach to tourism and hospitality operations, education, and research. Highlighting the latest research in the field, real-world examples of how these industries are shaping economic development as well as future outlooks and opportunities for growth, this publication is an essential reference source for researchers, professionals, and graduate-level students.

The tourism industry is one of the most fragile industries because it can be significantly impacted by outside forces, such as pandemics and health scares, natural disasters and catastrophes, economic crises, political recessions and wars, and more, especially epidemics that occur on a global scale, which can cause societies to weaken or be damaged. This new volume presents collective experiences that explore how the tourism industry is affected by pandemics and natural disasters, offering case studies and strategies to mitigate their harmful impact.

This title offers a dynamic understanding of tourism, usually defined in terms of clearly circumscribed places and temporalities, to grasp its changing spatial patterns. The first part looks at the "befores" – everyday places such as daily markets, flea markets, urban neighbourhoods, that have captured the tourists’ interest and have progressively experienced new development in their ordinary patterns. The second part investigates the "afters" – former tourist spaces moving beyond the tourism sphere and becoming places of everyday life, study, or work. Chapters explore what this means for local societies and examine this contemporary phenomenon of former tourist attractions becoming ordinary and everyday, and of ordinary places beginning to take on a tourist dimension. The hybridisation of tourist practices and ordinary practices is also explored through a range of international case studies and examples written by highly regarded and interdisciplinary academics. This edited volume will be of great interest to upper-level students, academics, and researchers in tourism, urban studies, and land use planning.

Medical, Dental, and Wellness Tourism: A Post-Pandemic Perspective offers a thorough and informative guide to medical travel and tourism for the treatment of health-related issues. The book first defines medical, dental, and wellness tourism and travel for treatment and then goes on to look at the myriad issues involved, such as benefits and challenges of travel for treatment, how the COVID-19 pandemic has affected the treatment sectors in tourism, selecting the right destination and facility, ending your life in another country, the growing world of birth tourism, dental tourism, medical travel for second opinions, privacy and health data security, the importance of post-operative care, and more. The book explores why medical tourism is the answer to our healthcare crisis. The patient deserves the right to seek the highest quality of medical, dental and wellness care anywhere on the globe with transparent pricing. This volume provides an abundance of information necessary for practical solutions to healthcare needs, both to avoid the seemingly ever-rising cost of healthcare in the United States, offering choices and options outside the US as well as for choosing effective care in other countries. The volume also addresses advances in technology in the healthcare travel industry. A section on resources and experiences to aid in making the right healthcare decisions is included as well. The chapters answer important questions when considering healthcare outside the US, such as What options and choices are available globally How to choose the right medical, dental, pharma, or wellness location The benefits and challenges of travel for treatment What is involved in euthanasia in other countries How privacy of healthcare data maintained COVID-19 has changed the face of the globe. Patients have a new perspective on how they want to receive health and wellness care, and this includes a deeper dive into the world of medical, dental, and wellness tourism. The future is about customizing how and where the patient wants to receive their medical, dental, and wellness treatments, transparent pricing, and the ability to make choices and view options anywhere in the world. Employers, government agencies, and private organizations are able to control healthcare costs, forecast trends, and allow their employees to get the highest quality of care through specialized Centers of Excellence. The book offers a comprehensive guide to medical, dental, and wellness tourism, explains how technology plays a role, as well as proposes solutions to the current healthcare system. A must read for anyone interested in the future of our global healthcare system. Written by a renowned international speaker on medical, dental, and wellness tourism and travel for treatment, who has significant experience and advocate for affordable healthcare choices, this volume shares necessary information for those considering healthcare in other countries-those needing care as well as their healthcare professionals and loved ones.

Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation. This new volume provides an enlightening perspective on brand co-creation, brand management, and branding through contemporary conceptual discussions and empirical research studies from thought leaders. Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measurements, strategies, and metrics for capturing and measuring brand co-creation and highlights best practices in implementing brand management marketing strategies. Starting with a basic understanding of brand (value) co-creation, the volume then explores deeper by defining the concept, describing the ways to measure it, and providing several strategies to capitalize on it. The authors emphasize the interrelationship of these concepts and how they manage brand co-creation. The book illustrates the concepts with examples from around the globe. Topics cover the impact of social media on brand co-creation during the COVID-19 outbreak in the tourism industry, co-branding emerging tourist destinations, analysis of the content of hotel websites, creating better customer value, brand co-creation in e-sports gaming events, post-COVID-19 educational tourism, and more. The volume also presents a chapter on the state-ofthe-art role of augmented reality and virtual reality in improving the customer experience. A synthesis of a decade-long effort in brand co-creation, the book will be valuable to academics, practitioners, consultants, destination management organizations (DMOs), and managers looking to improve brand co-creation pre-, during-, and post-pandemics.