The Psychology of Habit

The Psychology of Habit
Title The Psychology of Habit PDF eBook
Author Bas Verplanken
Publisher Springer
Pages 413
Release 2018-10-30
Genre Psychology
ISBN 3319975293

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This unique reference explores the processes and nuances of human habits through social psychology and behavioral lenses. It provides a robust definition and theoretical framework for habit as well as up-to-date information on habit measurement, addressing such questions as which mechanisms are involved in habitual action and whether people can report accurately on their own habits. Specialized chapters pay close attention to how habits can be modified, as well as widely varying manifestations of habitual thoughts and behaviors, including the mechanisms of drug addiction and recovery, the repetitive characteristics of autism, and the unwitting habits of health professionals that may impede patient care. And across these pages, contributors show the potential for using the processes of maladaptive habits to replace them with positive and health-promoting ones. Throughout this volume attention is also paid to the practice of conducting habit research. Among the topics covered: Habit mechanisms and behavioral complexity. Complexities and controversies of physical activity habit. Habit discontinuities as vehicles for behavior change. Habits in depression: understanding and intervention. A critical review of habit theory of drug dependence. Questions about the automaticity of habitual behaviors. The Psychology of Habit will interest psychologists across a wide spectrum of domains: habit researchers in broader areas of social and health psychology, professionals working in (sub)clinical areas, interested scholars in marketing, consumer research, communication, and education, and public policymakers dealing with questions of behavioral change in the areas of health, sustainability, and/or education.

A Dynamic Attribute Satiation Model of Variety Seeking Behavior

A Dynamic Attribute Satiation Model of Variety Seeking Behavior
Title A Dynamic Attribute Satiation Model of Variety Seeking Behavior PDF eBook
Author Leigh Mcalister
Publisher Sagwan Press
Pages 74
Release 2018-02-07
Genre Business & Economics
ISBN 9781376983029

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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Title Customer-Centric Marketing Strategies: Tools for Building Organizational Performance PDF eBook
Author Kaufmann, Hans-Ruediger
Publisher IGI Global
Pages 675
Release 2012-11-30
Genre Business & Economics
ISBN 1466625252

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As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizationÂ’s financial and marketing performance.

Marketing Research

Marketing Research
Title Marketing Research PDF eBook
Author Mike Nguyen
Publisher Bookdown
Pages 737
Release 2020-12-29
Genre Business & Economics
ISBN

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Embark on a captivating journey through the world of marketing research with a touch of humor in the informative book, "Marketing Research." This resource gathers an array of information from the marketing academic literature, tailored to meet the needs of marketing professionals, students, and marketing professors alike. "Marketing Research" is a humble attempt to provide a comprehensive understanding of the field. With a unique blend of professional insights and a dash of humor, this book aims to offer an enjoyable and educational experience as you expand your knowledge. Within "Marketing Research," you'll explore various topics such as consumer behavior, market segmentation, branding strategies, and competitive analysis. The clear and concise explanations strive to break down complex concepts into digestible insights, with the goal of keeping your marketing research skills up-to-date and relevant. Throughout the book, you'll also encounter subtle humor, making the learning experience engaging and entertaining. Enhance your marketing research expertise with "Marketing Research," a modest yet insightful guide that balances valuable information with lighthearted humor. While the author does not claim to be the ultimate authority on the subject, this book serves as an honest effort to provide valuable insights into the captivating world of marketing research. Whether you're a marketing professional, a curious student, or an esteemed professor, "Marketing Research" aims to be a helpful resource on your marketing research journey.

Handbook of Pricing Research in Marketing

Handbook of Pricing Research in Marketing
Title Handbook of Pricing Research in Marketing PDF eBook
Author Vithala R. Rao
Publisher Edward Elgar Publishing
Pages 617
Release 2009
Genre Business & Economics
ISBN 1848447442

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Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

Principles and Functions of Marketing

Principles and Functions of Marketing
Title Principles and Functions of Marketing PDF eBook
Author Dr. Balwant Singh
Publisher Thakur Publication Private Limited
Pages 160
Release 2023-09-01
Genre Education
ISBN 9357553509

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Buy Latest Principles and Functions of Marketing e-Book in English language for B.Com 1st Semester Bihar State By Thakur publication.

Pharma Marketing Management

Pharma Marketing Management
Title Pharma Marketing Management PDF eBook
Author Dr. Ritu Kataria
Publisher Thakur Publication Private Limited
Pages 296
Release 2021-03-10
Genre Education
ISBN 9390570069

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Buy E-Book of Pharma Marketing Management Book For B.Pharm 8th Semester of U.P. State Universities