The Popular Culture Primer is an introductory text that traces the history of popular culture and cultural studies. Besides covering the traditional subjects such as the influence of the Frankfurt School and the Centre for Contemporary Cultural Studies, this book will cover the cultural studies of science and technology and other subjects that are generally ignored in introductory texts, such as science fiction, fan cultures, and childhood studies. It looks at the impact that these topics have on our understanding of education and popular culture. The Popular Culture Primer is an essential assigned text for any classroom devoted to teaching the history and importance of the subject.

Arthur Asa Berger's unique ability to translate difficult theories into accessible language makes this book an ideal introduction to cultural criticism. Berger covers the key theorists, concepts, and subject areas, from literary, sociological and psychoanalytical theories to semiotics and Marxism. Cultural Criticism breathes new life into the discipline by making these theories relevant to students' lives. The author illustrates his explanations with excerpts from classic works giving readers a sense of the important thinkers' styles and helping place them in their context. Berger also provides a comprehensive bibliography on cultural criticism for those who wish to explore the topics at greater length. Cultural Criticism is the perfect undergraduate supplemental text for such courses as media studies, literary criticism, and popular culture.

The first introductory textbook to situate popular culture studies in the United States as an academic discipline with its own history and approach to examining American culture, its rituals, beliefs, and the objects that shape its existence.

Popular culture helps construct, define, and impact our everyday realities and must be taken seriously because popular culture is, simply, popular. Communication Perspectives on Popular Culture brings together communication experts with diverse backgrounds, from interpersonal communication, business and organizational communication, mass communication, media studies, narrative, rhetoric, gender studies, autoethnography, popular culture studies, and journalism. The contributors tackle such topics as music, broadcast and Netflix television shows, movies, the Internet, video games, and more, as they connect popular culture to personal concerns as well as larger political and societal issues. The variety of approaches in these chapters are simultaneously situated in the present while building a foundation for the future, as contributors explore new and emerging ways to approach popular culture. From case studies to emerging theories, the contributors examine how popular culture, media, and communication influence our everyday lives.

"The discipline of fan studies is famously undisciplined. But that doesn't mean it isn't structured. A Fan Studies Primer: Methods, Research, Ethics will be the first comprehensive primer for classroom use that shows students how to do fan studies, in practical terms. The expansion of fan studies as an academic field and the growing visibility of fandom and fan activities in popular culture have led to more instructors using students' fandom in the classroom, and teaching fan studies as a disciplinary focus. Teaching fandom and fan studies means drawing from a multidisciplinary spectrum of methodologies and foci. Yet, as fan studies itself is often a "moving target," it is imperative to have a volume that approaches the various contributions, methodologies, ethics, and lacunae of the field in a classroom setting. With contributions from many of the biggest names in fan studies, co-editors Paul Booth and Rebecca Williams pull together case studies that demonstrate the wide array of methodologies available to fan studies scholars, such as auto/ethnography, immersion, interviews, online data mining, historiography, and textual analysis. They also probe the ethical questions that are unique to fan studies work and that continue to crop up as the field develops, such as use of online fan content for research, interview methods, consent, and privacy. Both experienced scholars and new students alike will find a useful overview of the diverse research topics in fan studies, whether it's Harry Potter, superheroes, or celebrities, as well as a catalog of conscientious and effective techniques for those who want to join in"--

Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.

In Media Res is a manifold collection that reflects the intersectional qualities of university programming in the twenty-first century. Taking race, gender, and popular culture as its central thematic subjects, the volume collects academic essays, speeches, poems, and creative works that critically engage a wide range of issues, including American imperialism, racial and gender discrimination, the globalization of culture, and the limitations of our new multimedia world. This diverse assortment of works by scholars, activists, and artists models the complex ways that we must engage university students, faculty, staff, and administration in a moment where so many of us are confounded by the “in medias res” nature of our interface with the world in the current moment. Featuring contributions from Imani Perry, Michael Eric Dyson, Suheir Hammad, John Jennings, and Adam Mansbach, In Media Res is a primer for academic inquiry into popular culture; American studies; critical media literacy; women, gender, and sexuality studies; and Africana studies.