The Minor Arts of Daily Life is an account of the many ways in which contemporary Taiwanese approach their ordinary existence and activities. It presents a wide range of aspects of day-to-day living to convey something of the world as experienced by the Taiwanese themselves. Contributors: Alice Chu, Chien-Juh Gu, David K. Jordan, Paul R. Katz, Chin-Ju Lin, Andrew D. Morris, Marc L. Moskowitz, Scott Simon, Shuenn-Der Yu.

In the past two decades, a uniform representation of cutified femininity prevails in the Taiwanese media, evidenced by the shift of Taiwan’s popular cultural taste from a Chinese-centered tradition to a mixed absorption from neighboring cultural capitals in the global market. This book argues that the native term “sajiao” is the key to understand the phenomenon. Originally referring to a set of persuasive tactics through imitating a spoiled child’s gestures and ways of speaking to get attention or material goods, sajiao is commonly understood to be women’s weapon to manipulate men in the Mandarin-speaking communities. By re-interpreting sajiao as a “feminine” tactic, or the tactic of the weak, the book aims to propose a “feminine framework” in exploring identity politics in the following three aspects: the rising obsession with the immature female image in Taiwan’s popular culture, the adoption of the feminine communication style in native speakers’ everyday language and interactions, and the competing discourses between dominant/subordinate, central/peripheral, global/local, and Chinese/Taiwanese in shaping the identity politics in current Taiwanese society. The micro-analysis of everyday language politics leads the reader to examine layers of discourse about gender, identity, and communication, and finally to inquire how to situate or categorize “Taiwan” in area studies. The “feminine framework” is a useful theoretical tool that not only deconstructs everyday communication practice but also provides a bottom-up, alternative angle in analyzing Taiwan’s role in political, economic, and cultural flows in East Asia. The massive imports of popular cultural products in the late 80s, mainly from Japan, fermented the kawaii (Japanese cute) type of femininity in regulating everyday communication and the perception of gender roles in Taiwan. The popularity of the baby-like female image is concurrent with the simmering debate on Taiwanese identity. Taiwan offers a unique perspective for observing identity politics because it still holds an undetermined status in the international community. The collective uncertainty about the island’s future and the diminishing voice in the international society become the backdrop for the growth of defining, interpreting, and appropriating sajiao elements in the popular culture. This book offers an in-depth examination of the interplay among local historical contexts, cross-border capitalist exchange, and everyday communication that shapes the dialogism of Taiwanese identity.

Made in Taiwan: Studies in Popular Music serves as a comprehensive introduction to the history, sociology, and musicology of contemporary Taiwanese popular music. Each essay, written by a leading scholar of Taiwanese music, covers the major figures, styles, and social contexts of pop music in Taiwan and provides adequate context so readers understand why the figure or genre under discussion is of lasting significance. The book first presents a general description of the history and background of popular music in Taiwan, followed by essays organized into thematic sections: Trajectories, Identities, Issues, and Interactions.

Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies.

This inter-disciplinary volume of essays opens new points of departure for thinking about how Taiwan has been studied and represented in the past, for reflecting on the current state of 'Taiwan Studies', and for thinking about how Taiwan might be re-configured in the future. As the study of Taiwan shifts from being a provincial back-water of sinology to an area in its own (albeit not sovereign) right, a combination of established and up and coming scholars working in the field of East Asian studies offer a re-reading and re-writing of culture in Taiwan. They show that sustained critical analysis of contemporary Taiwan using issues such as trauma, memory, history, tradition, modernity, post-modernity provides a useful point of departure for thinking through similar problematics and issues elsewhere in the world. Re-writing Culture in Taiwan is a multidisciplinary book with its own distinctive collective voice which will appeal to anyone interested in Taiwan. With chapters on nationalism, anthropology, cultural studies, media studies, religion and museum studies, the breadth of ground covered is truly comprehensive.

East Asian pop culture can be seen as an integrated cultural economy emerging from the rise of Japanese and Korean pop culture as an influential force in the distribution and reception networks of Chinese language pop culture embedded in the ethnic Chinese diaspora. Taking Singapore as a locus of pan-Asian Chineseness, Chua Beng Huat provides detailed analysis of the fragmented reception process of transcultural audiences and the processes of audiences’ formation and exercise of consumer power and engagement with national politics. In an era where exercise of military power is increasingly restrained, pop culture has become an important component of soft power diplomacy and transcultural collaborations in a region that is still haunted by colonization and violence. The author notes that the aspirations behind national governments' efforts to use popular culture is limited by the fragmented nature of audiences who respond differently to the same products; by the danger of backlash from other members of the importing country's population that do not consume the popular culture products in question; and by the efforts of the primary consuming country, the People's Republic of China to shape products through co-production strategies and other indirect modes of intervention.

The early twenty-first century has seen an explosion of animation. Cartoon characters are everywhere—in cinema, television, and video games and as brand logos. There are new technological objects that seem to have lives of their own—from Facebook algorithms that suggest products for us to buy to robots that respond to human facial expressions. The ubiquity of animation is not a trivial side-effect of the development of digital technologies and the globalization of media markets. Rather, it points to a paradigm shift. In the last century, performance became a key term in academic and popular discourse: The idea that we construct identities through our gestures and speech proved extremely useful for thinking about many aspects of social life. The present volume proposes an anthropological concept of animation as a contrast and complement to performance: The idea that we construct social others by projecting parts of ourselves out into the world might prove useful for thinking about such topics as climate crisis, corporate branding, and social media. Like performance, animation can serve as a platform for comparisons of different cultures and historical eras. Teri Silvio presents an anthropology of animation through a detailed ethnographic account of how characters, objects, and abstract concepts are invested with lives, personalities, and powers—and how people interact with them—in contemporary Taiwan. The practices analyzed include the worship of wooden statues of Buddhist and Daoist deities and the recent craze for cute vinyl versions of these deities, as well as a wildly popular video fantasy series performed by puppets. She reveals that animation is, like performance, a concept that works differently in different contexts, and that animation practices are deeply informed by local traditions of thinking about the relationships between body and soul, spiritual power and the material world. The case of Taiwan, where Chinese traditions merge with Japanese and American popular culture, uncovers alternatives to seeing animation as either an expression of animism or as “playing God.” Looking at the contemporary world through the lens of animation will help us rethink relationships between global and local, identity and otherness, human and non-human.