Pop Culture Yoga: A Communication Remix was born out of a series of questions about the paradoxical nature of yoga: How do individuals and groups define yoga? What does it mean to “practice yoga,” and what does this practice involve? What are some of the most important principles, guidelines, or philosophical tenets of yoga that shape people’s definitions and practices? Who has the power and authority to define yoga? What are the limits, if any, of shared definitions of yoga? Kristen C. Blinne explores the myriad ways “yoga” is communicatively constructed and defined in and through popular culture in the United States. In doing so, Blinne offers insight into the many identity work processes in play in the construction of yoga categories, illuminating how individuals’ and groups’ words and actions represent practices of claiming—part of a complex communicative process centered around membership categorization—based on a range of authenticity discourses. Employing popular culture writing styles, Blinne ultimately contends that the majority of yoga styles practiced in the United States are remixes that can be classified as pop culture yoga, a distinct way of understanding this complex phenomenon.

Selling Yoga looks at how modern yoga developed into the self-developmental products and services that are widely consumed across the world today.

Engaging with the growing popular and academic interest in the "spiritual but not religious," Andrea R. Jain explores the connections between the practices of global spirituality and aspects of neoliberal capitalism in Peace Love Yoga. "Personal growth," "self-care," and "transformation" are all tropes in the narrative of the spiritual identity Jain is concerned with. This "spirituality" is usually depicted as firmly countercultural: the term "alternative" (alternative health, alternative medicine, alternative spiritualities) is omnipresent. To the contrary, Jain argues, spiritual commodities, entrepreneurs, and consumers are quite mainstream and sometimes even conservative and nationalistic. Ranging from the transnational to the economic to the activist, Jain refuses the single narrative focus of most works on the SBNR; human phenomena that can be analyzed through a single lens or narrative are few and far between, and existing research in this area too often yields a suspiciously tidy story. The heart of the book includes sophisticated analyses of: two politically divergent but equally entrepreneurial and global-capitalist yoga gurus; "athleisure apparel" corporations, such as lululemon, that successfully market consumer goods as a purchased commitment to social justice; and therapeutically-focused applications of spirituality that concentrate on healing the broken person rather than undermining the system that broke that person in the first place. Many spiritual commodities, corporations, and entrepreneurs, Jain suggests, do actually acknowledge the problems of neoliberal capitalism and in fact subvert them; but they subvert them through mere gestures. From provocative taglines printed across t-shirts or packaging to calls for "conscious capitalism," commodification serves as a strategy through which subversion itself is colonized.

The connection between popular culture and religion is an enduring part of American life. With seventy-five percent new content, the third edition of this multifaceted and popular collection has been revised and updated throughout to provide greater religious diversity in its topics and address critical developments in the study of religion and popular culture. Ideal for classroom use, this expanded volume gives increased attention to the implications of digital culture and the increasingly interactive quality of popular culture provides a framework to help students understand and appreciate the work in diverse fields, methods, and perspectives contains an updated introduction, discussion questions, and other instructional tools

Enlightenment isn’t a strange, mystical, or faraway place. It’s a fundamental human experience available to us all in different ways and in different moments.Learn how the ancient philosophy of yoga, modern neuroscience, and positive psychology can help you discover your life’s meaning and purpose, rewire your brain, and uncover lasting happiness and joy. Everyone is looking for happiness, but very few really know where to find it. Maybe it’s that house you’ve been dreaming of buying, or a new car, or the perfect relationship? Or maybe it’s a grand, epic revelation about the meaning of life? But when will that revelation come to you, and how long should you wait? And what if happiness isn’t something you achieve or obtain, but how you respond to the conditions of your life? After all, yogis can find peace and joy even when life is painful and unpleasant. In Yoga and the Pursuit of Happiness, you’ll discover that lasting happiness is already at your fingertips—in the small, everyday moments inherently infused with purpose and meaning. The philosophy of yoga—rather than the poses and postures—boils down to one fundamental process: overcoming suffering by coming to know ourselves and aligning our actions with our own intrinsic sense of spiritual purpose. And yoga gives us the tools to address two basic existential questions: Who am I? What should I do? Meanwhile, positive psychology and neuroscience show us how our actions are constantly rewiring our brain in helpful ways—which points to happiness as something we must practice and carry out each day. Happiness is, simply put, something we do. In this unique, lighthearted guide, celebrated yoga instructor Sam Chase blends ancient wisdom from the Bhagavad Gita and Yoga Sutras with his own personal journey of enlightenment to show you how to deepen your understanding of yourself and the world around you, end the cycle of materialism and greed that can get in the way of cultivating stillness of mind, and achieve lasting well-being.

A high-profile Ashtanga Yoga teacher introduces an inspirational 30-day program that will “completely overhaul your attitude . . . eliminate negativity . . . while also allowing yoga to transform your body” (PopSugar) “The brave heart of a yogi is defined by actions that make the world a better place.” Live with authenticity. Practice patience. Let go of negativity. These are some of the core tenets of a yoga lifestyle, on and off the mat. Yoga is about much more than twisting yourself into shapes—the heart of this ancient practice is an inner journey, one of reflection, spiritual awakening, and ultimately a calm, clear mind. The Yogi Assignment is a 30-day introduction to these life-affirming and simple—yet revolutionary—principles. Led by master Ashtanga yoga teacher Kino MacGregor, this journey will challenge and uplift your body, mind, and spirit. Each day offers a practice and meditation that will help you confront your emotional, physical, and mental limitations and inspire real change in your life. MacGregor is a fierce, loving guide who encourages you to look deeply within to find your wellspring of inner strength and courage.

Gurus of Modern Yoga explores the contributions that individual gurus have made to the formation of the practices and discourses of yoga in today's world.