Pocket Guide to APA Style

Pocket Guide to APA Style
Title Pocket Guide to APA Style PDF eBook
Author Robert Perrin
Publisher Wadsworth Publishing Company
Pages 184
Release 2009
Genre Education
ISBN

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Thorough and practical, Pocket Guide is a must have for any discipline using APA documentation standards. Based on the currrent edition of The Publication Manual of the American Psychological Association (5th ed.), this convenient and affordable reference tool offers straitghforward instruction on APA style for undergraduates, graduate students and working professionals in a wide variety of fields.

Marketing Management

Marketing Management
Title Marketing Management PDF eBook
Author Dawn Iacobucci
Publisher Cengage Learning
Pages 336
Release 2021-08-02
Genre Business & Economics
ISBN 9780357635087

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Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci�s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.

ORGB

ORGB
Title ORGB PDF eBook
Author Debra L. Nelson
Publisher
Pages 388
Release 2011
Genre
ISBN 9780170270526

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A new approach to learning the principles of organisational behaviour, ORGB is the Asia Pacific edition of a proven, innovative solution to enhance the learning experience. Concise yet complete coverage supported by a suite of online learning aids equips students with the tools required to successfully undertake a course in organisational behaviour.

Business Communication

Business Communication
Title Business Communication PDF eBook
Author Carol M. Lehman
Publisher
Pages 304
Release 2012
Genre Business communication
ISBN 9780170192484

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In todaya s fast-paced business environment, communicating effectively with multiple audiences is more essentiala and more challenginga than ever. BCOM Asia Pacific edition is specifically aimed at business students studying communication skills in a business degree. The blended learning BCOM package of text and online resources combine a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business. To help students translate communication theory into applied best practices BCOM has an abundance of model documents and local and global examples. A new approach to learning the principles of business communication, BCOM is the Asiaa Pacific edition of a proven and innovative blended learning solution. This being a concise and complete text alongside a suite of online learning activities that will ensure student success in business communication.

Research Methods for the Behavioral Sciences

Research Methods for the Behavioral Sciences
Title Research Methods for the Behavioral Sciences PDF eBook
Author Frederick J. Gravetter
Publisher
Pages 628
Release 2017
Genre Psychology
ISBN 9789814773782

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HR (Book Only)

HR (Book Only)
Title HR (Book Only) PDF eBook
Author ANGELO. GRIFFIN DENISI (RICKY.)
Publisher
Pages 400
Release 2019-01-29
Genre
ISBN 9780357048191

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Learn human resource management your way with DeNisi/Griffin's HR, 5E from 4LTR Press. This inviting, easy-reference book guides you through mastering human resource management concepts and skills. Visually engaging, brief chapters offer numerous learning features and helpful study tools like Chapter Review Cards that consolidate review material into a ready-made study tool. You choose the format that best suits your learning preferences. HR, 5E is perfect if you prefer to use the printed book as your primary learning tool and reference resource for refining your human resource management skills.

COMM

COMM
Title COMM PDF eBook
Author Rudolph F. Verderber
Publisher Wadsworth Publishing Company
Pages 258
Release 2008-10-01
Genre Business & Economics
ISBN 9780495570134

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Created through a "student-tested, faculty approved" review process, COMM is a concise, visually appealing text that introduces essential speech communication concepts without any delays or distractions. This brief, affordable paperback includes a full suite of learning aids to accommodate your busy lifestyle, including chapter-by-chapter study cards, self-quizzes to help you review the most important concepts, downloadable flash cards, interactive video, Audio Study Tool review downloads, and Speech Builder Express 3.0 features that let you study wherever you are, whenever you have time. Designed for today's students in every detail, this unique solution was developed through conversations, focus groups, interviews, surveys, and input from nearly 150 students like you. From its abbreviated, no-nonsense title, to its useful content and engaging style, COMM is the perfect introductory speech communication text for modern learners.