This is a veritable thesaurus of exciting plot twists and story moves that work for any composition of any genre.

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From Homer to Hollywood, the western storytelling tradition has canonised a distinctive set of narrative values characterised by tight economy and closure. This book traces the formation of that classical paradigm in the development of ancient storytelling from Homer to Heliodorus. To tell this story, the book sets out to rehabilitate the idea of 'plot', notoriously disconnected from any recognised system of terminology in literary theory. The first part of the book draws on developments in narratology and cognitive science to propose a way of formally describing the way stories are structured and understood. This model is then used to write a history of the emergence of the classical plot type in the four ancient genres that shaped it - Homeric epic, fifth-century tragedy, New Comedy, and the Greek novel - with insights into the fundamental narrative poetics of each.

American mass media are the world's most diverse, rich, and free. Their dazzling resources, variety, and influence arouse envy in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. 'Commercial Culture' focuses not on the glories of the media, but on what is wrong with them and why, and how they may be made better. This powerful critique of American mass communication highlights four trends that sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Leo Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shape the public's character and values. Bogart concludes that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate. 'Commercial Culture' is a comprehensive analysis of the media as they evolve in a technological age. It will appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media.