This work provides background and application information needed to plan, implement and evaluate health promotion programmes in a variety of settings. Programmes in the areas of community health, medical care and worksites are examined in detail and presentes in an accessible format.

This work provides background and application information needed to plan, implement and evaluate health promotion programmes in a variety of settings. Programmes in the areas of community health, medical care and worksites are examined in detail and presentes in an accessible format.

Planning, Implementing, and Evaluating Health Promotion Programs, Eighth Edition provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Eighth Edition incorporates a straightforward, step-by-step format to make concepts clear and the full process of health promotion planning understandable. This edition features updated information throughout, including the most current Responsibilities, Competencies and Subcompetencies (NCHEC & SOPHE, 2020), the Code of Ethics for the Health Education Profession (CNHEO, 2020), a Report of the Joint Committee on Health Education and Promotion Terminology, and a new set of goals and objectives for the nation -- Healthy People 2030.

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field. "I too just took the CHES exam in April and passed...What I found to be most helpful was reading over "Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (4th Ed.)" by Mckenzie, Neiger, & Smeltzer. I think it would give individuals who have been out of school for a while a good "refresher" on not only the terminology, but also core concepts." Joseph D. Visker, MS,CHES, Department of Health Education & Recreation Southern Illinois University, Carbondale

A time-tested, landmark approach to health promotion and communication projects and everything that goes into making them successful. For more than 40 years, the PRECEDE-PROCEED model, developed in the early 1970s by Lawrence W. Green and first published as a text in 1980 with Marshall W. Kreuter, Sigrid G. Deeds, and Kay B. Partridge, has been effectively applied worldwide to address a broad range of health issues: risk factors like tobacco and lack of exercise, social determinants of health such as lack of access to transportation and safe housing, and major disease challenges like heart disease and guinea worm disease. In Health Program Planning, Implementation, and Evaluation, Green and his team of senior editors and chapter authors combine their expertise to offer a high-level guide to public health programming. This guide aligns with foundational public health competencies required by increasingly rigorous certification and accreditation standards. Driven by the coronavirus pandemic and a looming climate crisis, the book addresses the rapid changes in modern-day conceptions of disease prevention and health promotion. Today's public health practitioners and researchers are often called upon to address a complex web of factors, including population inequities, that influence health status, from biology to social and structural determinants. Program and policy solutions to population health challenges require systematic planning, implementation, and evaluation. Providing students with knowledge, skills, and a range of tools, the book recognizes new approaches to communication and fresh methods for reaching a greater diversity of communities. The authors highlight the importance of starting the population health planning process with an inclusive assessment of the social needs and quality-of-life concerns of the community. They explain how to assess health problems systematically in epidemiological terms and address the behavioral and environmental determinants of the most important and changeable health problems. They also cover procedures for assessing and developing the capacity of communities and organizations to implement and evaluate programs. Drawing on more than 1,200 published applications of the PRECEDE-PROCEED model, Health Program Planning, Implementation, and Evaluation features numerous case studies and contributions from internationally recognized experts, including governmental, academic, and community public health leaders, giving readers a thorough and well-rounded view of the subject. Ultimately, it is an up-to-date powerhouse for community and global health promotion at all levels. Contributors: Faten Ben Abdelaziz, John P. Allegrante, Patricia Chalela, Cam Escoffery, Maria E. Fernandez, Jonathan E. Fielding, Robert S. Gold, Shelly Golden, Holly Hunt, Vanya C. Jones, Michelle C. Kegler, Gerjo Kok, Lloyd J. Kolbe, Chris Y. Lovato, Rodney Lyn, Guy Parcel, Janey C. Peterson, Nico Pronk, Amelie G. Ramirez, Paul Terry

1. Health Education, Health Promotion, Health Educators, and Program Planning Part One: Planning a Health Promotion Program 2. Models for Program Planning in Health Promotion 3. Starting the Planning Process 4. Assessing Needs 5. Measurement, Measures, Measurement Instruments and Sampling 6. Mission Statement, Goals, and Objectives 7. Theories and Models Commonly Used for Health Promotion Interventions 8. Interventions 9. Community Organizing and Community Building Part Two: Implementing a Health Promotion Program 10. Identification and Allocation of Resources 11. Marketing: Making Sure Programs Respond to Wants and Needs of Consumers 12. Implementation: Strategies and Associated Concerns Part Three: Evaluating a Health Promotion Program 13. Evaluation: An Overview 14. Evaluation Approaches and Designs 15. Data Analysis and Reporting Appendix A: Code of Ethics for the Health Education Profession Appendix B: Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs.

The Second Edition of Health Program Planning and Evaluation will help you to systematically develop, thoughtfully implement, and rigorously evaluate health programs across a variety of health disciplines. This thorough revision includes updated examples and references throughout, reflecting the major changes within the field. This outstanding resource prepares students and professionals to become savvy consumers of evaluation reports and prudent users of evaluation consultants. It presents practical tools and concepts in language suitable for both the practicing and novice health program planner and evaluator.