"One of the most mesmerizing and exhilarating, yet alarming modern technology books…an extraordinary tale." —Gillian Tett, Financial Times Pinpoint tells the fascinating story of a hidden system that touches nearly every aspect of modern life. Tracking the development of GPS from its origins as a bomb guidance system to its present ubiquity, Greg Milner examines the technology’s double-edged effect on the way we live, work, and travel. Savvy and original, this sweeping scientific history offers startling insight into how humans understand their place in the world.

Pinpoint tells the fascinating story of a hidden system that touches nearly every aspect of modern life. Tracking the development of GPS from its origins as a bomb guidance system to its present ubiquity, Greg Milner examines the technology’s double-edged effect on the way we live, work, and travel. Savvy and original, this sweeping scientific history offers startling insight into how humans understand their place in the world.

Over the last fifty years, humanity has developed an extraordinary global utility which is omnipresent, universal, and available to all: the Global Positioning System (GPS). A network of twenty-four satellites and their monitoring stations on Earth, it makes possible almost all modern technology, from the smartphone in your pocket to the Mars rover. Neither the internet nor the cloud would work without it. And it is changing us in profound ways we've yet to come to terms with. While GPS has brought us breathtakingly accurate methods of timekeeping, navigation, and earthquake tracking, our overwhelming reliance on it is having unexpected consequences on our culture, and on ourselves. GPS is reshaping our thinking about privacy and surveillance, and brings with it the growing danger of GPS terrorism. Neuroscientists have even found that using GPS for navigation may be affecting our cognitive maps - possibly rearranging the grey matter in our heads - leading to the increasingly common phenomenon 'Death by GPS', in which drivers blindly follow their devices into deserts, lakes, and impassable mountains. Deeply researched, inventive and with fascinating insights into the way we think about our place in the world, Pinpoint reveals the way that the technologies we design to help us can end up shaping our lives. It is at once a grand history of science and a far-reaching book about contemporary culture.

In 1915, Thomas Edison proclaimed that he could record a live performance and reproduce it perfectly, shocking audiences who found themselves unable to tell whether what they were hearing was an Edison Diamond Disc or a flesh-and-blood musician. Today, the equation is reversed. Whereas Edison proposed that a real performance could be rebuilt with absolute perfection, Pro Tools and digital samplers now allow musicians and engineers to create the illusion of performances that never were. In between lies a century of sonic exploration into the balance between the real and the represented. Tracing the contours of this history, Greg Milner takes us through the major breakthroughs and glorious failures in the art and science of recording. An American soldier monitoring Nazi radio transmissions stumbles onto the open yet revolutionary secret of magnetic tape. Japanese and Dutch researchers build a first-generation digital audio format and watch as their "compact disc" is marketed by the music industry as the second coming of Edison yet derided as heretical by analog loyalists. The music world becomes addicted to volume in the nineties and fights a self-defeating "loudness war" to get its fix. From Les Paul to Phil Spector to King Tubby, from vinyl to pirated CDs to iPods, Milner's Perfecting Sound Forever pulls apart musical history to answer a crucial question: Should a recording document reality as faithfully as possible, or should it improve upon or somehow transcend the music it records? The answers he uncovers will change the very way we think about music.

Are we really being ourselves on social media? Can we benefit from connecting with people we barely know online? Why do some people overshare on social networking sites? The Psychology of Social Media explores how so much of our everyday lives is played out online, and how this can impact our identity, wellbeing and relationships. It looks at how our online profiles, connections, status updates and sharing of photographs can be a way to express ourselves and form connections, but also highlights the pitfalls of social media including privacy issues. From FOMO to fraping, and from subtweeting to selfies, The Psychology of Social Media shows how social media has developed a whole new world of communication, and for better or worse is likely to continue to be an essential part of how we understand our selves.

A Financial Times Best Book of 2016 A Sunday Times Best Book of 2016 Pinpoint tells the story of GPS, a scientific marvel that enables almost all modern technology—but is changing us in profound ways. Over the last fifty years, humanity has developed an extraordinary shared utility: the Global Positioning System. Even as it guides us across town, GPS helps land planes, route mobile calls, anticipate earthquakes, predict weather, locate oil deposits, measure neutrinos, grow our food, and regulate global finance. It is as ubiquitous and essential as another Cold War technology, the Internet. In Pinpoint, Greg Milner takes us on a fascinating tour of a hidden system that touches almost every aspect of our modern life. While GPS has brought us breathtakingly accurate information about our planetary environment and physical space, it has also created new forms of human behavior. We have let it saturate the world’s systems so completely and so quickly that we are just beginning to confront the possible consequences. A single GPS timing flaw, whether accidental or malicious, could bring down the electrical grid, hijack drones, or halt the world financial system. The use, and potential misuse, of GPS data by government and corporations raise disturbing questions about ethics and privacy. GPS may be altering the nature of human cognition—possibly even rearranging the gray matter in our heads. Pinpoint tells the sweeping story of GPS from its conceptual origins as a bomb guidance system to its presence in almost everything we do. Milner examines the different ways humans have understood physical space, delves into the neuroscience of cognitive maps, and questions GPS’s double-edged effect on our culture. A fascinating and original story of the scientific urge toward precision, Pinpoint offers startling insight into how humans understand their place in the world.

As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world Never Lost Again chronicles the evolution of mapping technology—the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO. He takes us back to the beginning to Keyhole—a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite. Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again. Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map.