Fourth grader Penina—aka Pinky—is a Yankees fan, an older sister, and Brooklyn's greatest kid detective. With the help of her pet cat DJ, her best pal Lucy Chang, and her little brother Avi, Pinky unravels a vexing mystery—what happened to the ancient Jewish Kiddush cup that went missing from a museum exhibit? Pinky and her team get to the bottom of things through a series of exciting and intriguing adventures.

Pinky Bloom, Brooklyn's greatest kid detective, takes on a new case just in time for Hanukkah. When an extremely valuable ancient Israeli coin is stolen from her synagogue, Pinky sets out to find the thief. But other strange events keep distracting her. Could they be connected to the supposedly magical menorah that her neighbor has left in her family's care? Only Pinky can get to the bottom of this—with a little help from her annoying little brother.

While investigating suspicious happenings at her friend's parents' Chinese restaurant, Brooklyn's greatest detective, fourth grader Penina "Pinky" Bloom, solves the mystery of recently stolen artifacts from the Jewish Museum.

Pinky Bloom is on the Case! Pinky Bloom is already Brooklyn's greatest kid detective, and now she's adding "pet sitter" to her list of titles. On top of taking care of her friend Lucy's guinea pig and dealing with her annoying little brother, Ari, she wants to help her dad, who's supposed to blow the shofar at Rosh Hashanah services. But his shofar suddenly won't make a sound! With the High Holidays days away, Pinky has to figure out what's behind the shofar's silence―if she doesn't get sidetracked by a missing pet and the suspicious activities of a pet shop employee.

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

In ‘Columbia: Final Voyage’ aerospace writer Philip Chien, who has over 20 years’ experience covering the US space program, provides a unique insight into the crew members who lost their lives in the Columbia disaster. Chien interviewed all seven crew members several times and got to know them as individuals. He reviews in detail their training, their scientific work and other activities during their successful 16-day flight, the background of the accident itself and a detailed first-hand account of what happened that fateful day in February 2003. The author provides a comprehensive and personal look at both the Columbia astronauts and the STS-107 mission, together with a behind-the-scenes account of other people involved in the mission and their personal reactions to the accident. Forward by Jonathan B. Clark, widower of Columbia astronaut Laurel Clark Introduction by Apollo 11 astronaut Buzz Aldrin

An argument that we have a moral duty to explore other planets and solar systems--because human life on Earth has an expiration date. Inevitably, life on Earth will come to an end, whether by climate disaster, cataclysmic war, or the death of the sun in a few billion years. To avoid extinction, we will have to find a new home planet, perhaps even a new solar system, to inhabit. In this provocative and fascinating book, Christopher Mason argues that we have a moral duty to do just that. As the only species aware that life on Earth has an expiration date, we have a responsibility to act as the shepherd of life-forms--not only for our species but for all species on which we depend and for those still to come (by accidental or designed evolution). Mason argues that the same capacity for ingenuity that has enabled us to build rockets and land on other planets can be applied to redesigning biology so that we can sustainably inhabit those planets. And he lays out a 500-year plan for undertaking the massively ambitious project of reengineering human genetics for life on other worlds. As they are today, our frail human bodies could never survive travel to another habitable planet. Mason describes the toll that long-term space travel took on astronaut Scott Kelly, who returned from a year on the International Space Station with changes to his blood, bones, and genes. Mason proposes a ten-phase, 500-year program that would engineer the genome so that humans can tolerate the extreme environments of outer space--with the ultimate goal of achieving human settlement of new solar systems. He lays out a roadmap of which solar systems to visit first, and merges biotechnology, philosophy, and genetics to offer an unparalleled vision of the universe to come.