"But ultimately it was his students - including Marriner, Maazel, Kunzel, Previn, Zinman, and author John Canarina - who would be his dearest successes, along with the living legacy of the conducting school he founded in Hancock, Maine, in 1943."--BOOK JACKET.

Dissent, but even Lipman's opponents will concede that he argues with skill and vigor and that he makes a case that needs to be answered.

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.

With more than three hundred recordings to his name and multiple GRAMMY nominations, José Serebrier is one of the busiest and most successful conductors around. Admired across the globe, he has proven for several decades that he is not only one of the most original composers, but that he is also a major conductor for our times, one which the legendary Leopold Stokowski has called "the greatest master of orchestral balance". This book recounts his artistic journey and shares his many fascinating stories about encounters with famous personalities, past and present, in the classical music world. The product of several years of conversations, his comments have been collected and annotated. They are accompanied by an updated and complete discography, a list of his published compositions, and critical observations by major music historians.