Photographer, author, and educator Roberto Valenzuela has a proven track record for teaching and explaining difficult concepts to photographers of all skill levels. His remarkable ability to break down complicated ideas into understandable, approachable elements that photographers can truly grasp–and then use their newfound knowledge to improve their photography–made his first book, Picture Perfect Practice, a breakout success. In Picture Perfect Posing, Roberto takes on the art of posing. For many photographers, after learning to compose an image and even light it properly, a portrait can still easily be a failure if the pose is not natural, elegant, and serving the needs of both the subject and the photographer. Instead of just showing page after page of poses–like most posing books on the market–Roberto actually breaks down the concept of posing by examining the anatomy, starting with the core foundation: the spinal chord and neck. Building from there, Roberto discusses every component of what makes poses work, as well as fail. How should the model hold her hands? Bend her elbows? Position her fingers? Should the model look toward or away from the camera, and why? It all depends on what the photographer wants for the shot, and Roberto discusses the entire process, from the intent of the photographer through the execution of the pose. For those who have been discouraged by an inability to pose their subjects, or who have simply not known where to start in order to "figure it out," Picture Perfect Posing is the essential resource they need to learn how posing truly works, and how they can learn to direct the exact pose they need for the shot they want.

Foreword by Skip Cohen Translating the chaos of the real world into a breathtakingly simple, beautiful photograph can often seem like an impossible task. With busy, cluttered backgrounds and subjects who don’t know how to pose, how can you take control and get a great shot no matter the situation? In Picture Perfect Practice, photographer Roberto Valenzuela breaks down the craft of photography into three key elements–locations, poses, and execution–that you can use to unlock the photographic opportunities lying beneath every challenging situation. Valenzuela stresses the need for photographers to actively practice their craft every day–just like you would practice a musical instrument–in order to master the art of making great images. With chapters that offer practice exercises to strengthen your photographic abilities, you’ll learn how to approach a scene, break it down, and see your way to a great photograph. The Location section features chapters that cover symmetry, balance, framing, color elements, textures, and much more. The Posing section includes the Five Key Posing Techniques that Valenzuela uses every time he’s shooting people, as well as a complete list of poses and how to achieve, customize, and perfect them. The Execution portion, with sections like “Lighting through Direction” and “Simplicity through Subtraction,” reveals Valenzuela’s overall approach to getting the shot. The book also includes an inspiring and helpful chapter on deliberate practice techniques, where Valenzuela describes his system for practicing and analyzing his work, which leads to constant improvement as a photographer. If you’ve been frustrated and overwhelmed by the challenges of real-world locations, posing your subjects, or executing a great image–or if you simply want to become a better shooter but don’t know where to start– Picture Perfect Practice gives you the tools and information you need to finally become the kind of photographer you’ve always wanted to be: the kind who can confidently walk into any location, under any lighting condition, with any subject, and know that you can create astonishing photographs that have a timeless impact.

Photographer, author, and educator Roberto Valenzuela has a proven track record for teaching and explaining difficult concepts to photographers of all skill levels. His remarkable ability to break down complicated ideas into understandable, approachable elements that photographers can truly grasp--and then use their new found knowledge to improve their photography--made his first book, Picture Perfect Practice, a breakout success. In Picture Perfect Posing, Roberto takes on the art of posing. For many photographers, after learning to compose an image and even light it properly, a portrait can still easily be a failure if the pose is not natural, elegant, and serving the needs of both the subject and the photographer. Instead of just showing page after page of poses--like most posing books on the market--Roberto actually breaks down the concept of posing by examining the anatomy, starting with the core foundation: the spinal chord and neck. Building from there, Roberto discusses every component of what makes poses work, as well as fail. How should the model hold her hands? Bend her elbows? Position her fingers? Should the model look toward or away from the camera, and why? It all depends on what the photographer wants for the shot, and Roberto discusses the entire process, from the intent of the photographer through the execution of the pose. For those who have been discouraged by an inability to pose their subjects, or who have simply not known where to start in order to figure it out, Picture Perfect Posing is the essential resource they need to learn how posing truly works, and how they can learn to direct the exact pose they need for the shot they want.

When the photograph was invented, it was celebrated for its realism. Now we are aware as never before that pictures can deceive. Talk of “photo opportunities,” “sound bites,” and “spin control” has become standard fare in the media and part of our everyday discourse. But has our growing awareness that pictures can be fabricated enabled us to see through the artifice of professional image makers? In this important book, Kiku Adatto concludes that, in spite of our growing sophistication, we continue to be moved by the pictures we see on television, in movies, and in photographs because they tap into ideals and myths still alive in our culture. Based on hundreds of network newscasts and on interviews with reporters such as Walter Cronkite, Dan Rather, and Ted Koppel, as well as with political consultants such as Roger Ailes and Frank Shakespeare, Picture Perfect shows how the media find themselves in the paradoxical role of getting the best possible picture, even if this makes them accomplices in artifice, and then puncturing the picture to reveal the image as an image. The result is even more exposure for these contrivances. Picture Perfect traces the rise of our image-conscious sensibility beyond politics to art, popular culture, and social criticism, beginning with the invention of the photograph itself. With examples ranging from the Reagan presidency to Andy Warhol's hyperrealistic pop art to Oliver Stone's film JFK , Adatto documents the blurring of the boundaries between event and image, and the consequences for our understanding of ourselves.