Become Part of the Store Family From its flagship store on Market Street in the heat of Philadelphia, Strawbridge & Clothier strove to meet the needs of its customers for over a century. Built on a foundation of integrity and character, the store and its founders, Justus Strawbridge and Isaac Clothier, made sure the customer was always right and the price just. The department store later branched out to nearby New Jersey and Delaware in the mid to late Twentieth Century. At the time of its sale in 1996, Strawbridge & Clothier was the oldest department store in the country with continuous family ownership. Author Margaret Strawbridge Butterworth charts the history of Philadelphia's Strawbridge & Clothier through vivid stories from past employees and customers alike as she invites readers to join the "store family."

Become Part of the Store Family From its flagship store on Market Street in the heat of Philadelphia, Strawbridge & Clothier strove to meet the needs of its customers for over a century. Built on a foundation of integrity and character, the store and its founders, Justus Strawbridge and Isaac Clothier, made sure the customer was always right and the price just. The department store later branched out to nearby New Jersey and Delaware in the mid to late Twentieth Century. At the time of its sale in 1996, Strawbridge & Clothier was the oldest department store in the country with continuous family ownership. Author Margaret Strawbridge Butterworth charts the history of Philadelphia's Strawbridge & Clothier through vivid stories from past employees and customers alike as she invites readers to join the "store family."

Philadelphia is not only the birthplace of America but also the birthplace of America's consumer culture. From the Civil War until Vietnam, Philadelphia's thriving middle class made the city a mercantile mecca, home to some of America's largest and most innovative department and specialty stores. Market Street between Seventh Street and Philadelphia City Hall was lined with five major department stores: John Wanamaker, Strawbridge & Clothier, Gimbels, Lit Brothers, and N. Snellenburg & Co. Here, shoppers could buy everything they needed to furnish their house from attic to basement, as well as the house itself. On nearby Chestnut and Walnut Streets, the carriage trade selected silver and jewelry at J.E. Caldwell & Co. and Bailey Banks & Biddle, haute couture at Nan Duskin and the Blum Store, and men's clothing at Jacob Reed's Sons. Images of America: Philadelphia's Golden Age of Retail illustrates how these emporia taught generations of Philadelphians the proper way to live.

This is a classic study of Philadelphia’s business aristocracy of colonial stock with Protestant affiliations. It is also an analysis of how fabulously wealthy nineteenth-century family founders produced a national upper-class way of life. But as that way of life came to an end, the upper-class outlived its function; this, argues E. Digby Baltzell, is precisely what took place in the Philadelphia class system. For sociologists, historians, and those concerned with issues of culture and the economy, this is indeed a classic of modern social science.

This proper Philadelphia story starts with the city's golden age at the close of the eighteenth century. It is a classic study of an American business aristocracy of colonial stock with Protestant affiliations as well as an analysis of how fabulously wealthy nineteenth-century family founders in Boston, New York, and Philadelphia, supported various exclusive institutions that in the course of the twentieth century produced a national upper-class way of life. But as that way of life became an end of itself, instead of an effort to consolidate power and control, the upper-class outlived its function; this, argues Baltzell, is precisely what took place in the Philadelphia class system.Philadelphia Gentlemen emphasizes that class is largely a matter of family, whereas an elite is largely a matter of individual achievement. The emphasis in Philadelphia on old classes, in contrast to the emphasis in New York and Boston on individual achievement and elite striving, helps to explain the dramatically different outcomes of ruling class domination in major centers of the Eastern Establishment. In emphasizing class membership or family prestige, the dynamics of industrial and urban life passed by rather than through Philadelphia. As a result in the race for urban preeminence, Philadelphia lost precious time and eventually lost the struggle for ruling preeminence as such.When the book initially appeared, it was hailed by The New York Times as "a very, very important book." Writing in the pages of the American Sociological Review, Seymour Martin Lipset noted that "Philadelphia Gentlemen says important things about class and power in America, and says them in ways that will interest and fascinate both sociologists and laymen." And in the American Historical Review, Baltzell's book was identified simply as "a gold mine of information." In short, for sociologists, historians, and those concerned with issues of culture and