En un mundo dominado por gigantes del calzado, un joven corredor con un sueño audaz se atrevió a desafiar el status quo. Phil Knight, nacido en Portland, Oregón, en 1938, era más que un atleta talentoso. Era un visionario, un líder nato y un hombre impulsado por una pasión inquebrantable por el deporte. Orígenes humildes y grandes ambiciones Criado en una familia de clase media, Knight demostró un talento innato para correr desde una edad temprana. En la Universidad de Oregón destacó como corredor de media distancia, entrenado por el legendario Bill Bowerman . Bowerman , no sólo un entrenador sino un mentor, inculcó en Knight la creencia en el poder transformador del deporte y la importancia de la innovación. El nacimiento de una leyenda: azul Cinta Los deportes y el auge de Nike En 1964, impulsado por un sueño compartido con Bowerman , Knight trajo Blue Cinta Deportes . Con una inversión inicial de 50 dólares, el dúo importó zapatillas de Japón y las vendió en Estados Unidos, plantando las semillas de lo que se convertiría en Nike. Innovación disruptiva y búsqueda de la perfección Knight y Bowerman estaban obsesionados con crear zapatos que no solo funcionaran bien, sino que también inspiraran a los atletas a alcanzar su máximo potencial. Experimentaron con materiales innovadores, diseños radicales y tecnologías de vanguardia, rompiendo barreras y redefiniendo lo que era posible en el mundo del calzado deportivo. Marketing deportivo revolucionario: creación de una cultura de aspiración Nike no se limitó sólo a vender zapatillas. Knight era un maestro del marketing que comprendía el poder de las historias y las emociones. Creó campañas publicitarias icónicas que presentaban a atletas legendarios como Michael Jordan y Tiger Woods, transformándolos en símbolos de inspiración y aspiración. Construyendo una marca global: victoria a través de la diversidad Bajo el liderazgo de Knight, Nike se expandió más allá del mercado estadounidense y conquistó el mundo con su mensaje de empoderamiento e innovación. La empresa ha abrazado la diversidad, patrocinando a atletas de diferentes orígenes y culturas y conectándose con una audiencia global de entusiastas del deporte. Legado duradero: un impacto más allá del deporte La influencia de Phil Knight trasciende el mundo del deporte. Es un ícono de la innovación, un visionario que desafió las convenciones e inspiró a generaciones de emprendedores. Su filantropía impactó muchas áreas, desde la educación hasta la investigación científica. Descubra mucho más...

"Perspectives on Personality describes a range of viewpoints that are used by personality psychologists today, and helps students understand how these viewpoints can be applied to their own lives. Authors Charles Carver and Michael Scheier dedicate a chapter to each major perspective, presenting an overview on the perspective's orienting assumptions and core themes and concluding with a discussion of problems within that theoretical viewpoint and predictions about its future prospects. The Eighth edition incorporates several important recent developments in the field, including genetics and genomics and the biological underpinnings of impulsiveness"--Back cover

KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.

This is the real life story of a modern Western woman discovering an d deepening her spiritual life in spite of numerous personal tragedies that would defeat most of us, and, especially interesting, in spite of powerful biases against women in the Vedantic path she choose to follow.

Finally, an authentic collection of Salsa/Latin favorites. Complete with syncopations, voicings, and bass figures guaranteed to make you play in whole new ways and expand your musical awareness. There is no drumset on this recording. The percussion is purely Latin/American and the rhythm section is tight. This is like no other play-along in the series. Rhythm Section: Mark Levine (p); David Belove (b); John Santos, Timbales & Miscellaneous Percussion; Harold Muniz (Congas & Miscellaneous Percussion). Titles: Sabor * Linda Chicana * Mambo Inn * ii/V7/I Cha Cha * ii/V7/I Bolero * Afro Blue * Come Candela * Delirio * Manteca * Curacao * Philly Mambo * Mindanao * Picadillo.

At this stalled and disillusioned juncture in postcolonial history—when many anticolonial utopias have withered into a morass of exhaustion, corruption, and authoritarianism—David Scott argues the need to reconceptualize the past in order to reimagine a more usable future. He describes how, prior to independence, anticolonialists narrated the transition from colonialism to postcolonialism as romance—as a story of overcoming and vindication, of salvation and redemption. Scott contends that postcolonial scholarship assumes the same trajectory, and that this imposes conceptual limitations. He suggests that tragedy may be a more useful narrative frame than romance. In tragedy, the future does not appear as an uninterrupted movement forward, but instead as a slow and sometimes reversible series of ups and downs. Scott explores the political and epistemological implications of how the past is conceived in relation to the present and future through a reconsideration of C. L. R. James’s masterpiece of anticolonial history, The Black Jacobins, first published in 1938. In that book, James told the story of Toussaint L’Ouverture and the making of the Haitian Revolution as one of romantic vindication. In the second edition, published in the United States in 1963, James inserted new material suggesting that that story might usefully be told as tragedy. Scott uses James’s recasting of The Black Jacobins to compare the relative yields of romance and tragedy. In an epilogue, he juxtaposes James’s thinking about tragedy, history, and revolution with Hannah Arendt’s in On Revolution. He contrasts their uses of tragedy as a means of situating the past in relation to the present in order to derive a politics for a possible future.

A practical ePub guide to ethical business skills which will give you the information and skills to succeed Develop your ethical business skills by learning to assess your business, establish alternatives and plan for change. Step-by-step instructions, checklists and features examine business benefits, environment strategy and implications for human resources. Tips, dos and don'ts and 'In Focus' features on what to do in a particular situation, plus real-life case studies demonstrate how to plan your ethical strategy, monitor progress and achieve your goals. Read it cover-to-cover, or dip in and out of topics for quick reference. Handy tips in a pocket-sized format - take it wherever your work takes you.