The southwestern deserts stretch from southeastern California to west Texas and then south to central Mexico. The landscape of this region is known as basin and range topography featuring to “sky islands” of forest rising from the desert lowlands which creates a uniquely diverse ecology. The region is further complicated by an international border, where governments have caused difficulties for many animal populations. This book puts a spotlight on individual research projects which are specific examples of work being done in the area and when they are all brought together, to shed a general light of understanding the biological and cultural resources of this vast region so that those same resources can be managed as effectively and efficiently as possible. The intent is to show that collaborative efforts among federal, state agency, university, and private sector researchers working with land managers, provides better science and better management than when scientists and land managers work independently.

Includes about 55,000 individual mining and mineral industry term entries with about 150,000 definitions under these terms.

In industry, miscommunication can cause frustration, create downtime, and even trigger equipment failure. By providing a common ground for more effective discourse, the Dictionary of Oil, Gas, and Petrochemical Processing can help eliminate costly miscommunication.An essential resource for oil, gas, and petrochemical industry professionals, enginee

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.