How can we preach persuasively without huckstering, manipulating, or coercing people? Sadly, we are seeing the fall of many pastors not for reasons of sexual immorality, but the pursuit of pride and power. The skillful use of marketing methods creates celebrity pastors who become significant influencers in the evangelical church. The lure of success is seductive, turning pastors into hucksters and Christians into consumers. We need to heed the warnings of the New Testament about the pride of rhetoric and the pursuit of power. David Christensen carefully analyzes the biblical warnings of Paul about the temptations of rhetorical sophistry in the first-century church and applies them to pastoral ministry today. God calls preachers to be ethical and effective persuaders. David develops an ethical grid for pastoral persuasion using principles drawn from the Bible and social science along with practical illustrations from his years of ministry. He calls preachers to be ethical and effective persuaders by emphasizing the centrality of the word of God while depending on the power of the Spirit of God.

Michael Dudit, executive editor of Preaching Magazine, writes in the foreword that "the reader will find in this book a valuable discussion of what persuasion really is, what the Bible has to say about it, how it is modeled in the New Testament, and what role persuasion should and should not play in our own preaching in the twenty-first century. The author has provided solid biblical content and practical guidance that will be a powerful resource for preachers and church leaders. He writes with clarity and--dare I say it?--persuasive power. I hope you will be as blessed by this book as I have been."

Extremely rare is the preacher whose preaching could not be improved substantially by readdressing his sermon conclusions! Moreover, a sermon conclusion marks the typical preacher’s greatest need for improvement in his preaching. This most significant element of a sermon has been championed for its importance in a sermon and yet the conclusion is trivialized in, if not omitted from, the preaching of sermons. Whether textual, topical, or expository in preaching methodology, the typical preacher has a greater understanding and better implementation of everything else related to preaching in contrast to what is understood and done in concluding sermons. Much is not done, and much more is not understood to conclude sermons with clarity, strength, and persuasiveness. How Effective Sermons End provides a comprehensive approach and thorough examination of the sorely needed and long overlooked instruction regarding that most vital of all elements of a sermon—the sermon conclusion. This book fills the existing void in homiletical pedagogy about concluding sermons, a void that prevents preachers from reaching their full potential of effectiveness in the ministry of preaching the Word of God. The pathway of better preaching is knowledge and skill to effectively conclude sermons and this book floods that pathway with light.

Churches in America struggle to effectively reach the unchurched, and preachers become tired of failing to move listeners to action. They realize that merely educating an audience is not always sufficient to elicit a positive response. The Power of Persuasive Preaching fills in the gap between the sermon delivered and the preachers? need to mobilize their congregations. It focuses on the power that persuasive delivery can have in influencing the congregation. The Power of Persuasive Preaching explores the structure of group persuasion and provides an approach to delivery analysis. Whether delivering a sermon, Sunday school lesson, or Bible study, preachers learn how to think persuasively and how to design the delivery of a message that invokes a response from listeners.

What makes good sermons? And how do they come to be? Appropriating insights from the history of rhetoric and modern communications theory, Robin Meyers proposes that truly effective sermons involve more than moralistic proselytizing or three points and a joke. Rather, the preacher must enter into dialogue--not only with Scripture and the congregation but creatively with him- or herself as well. This willingness to listen to one's own sermon, this willingess to be freshly persuaded, will help enable the preacher to communicate with greater passion, insight, poetry, and clarity.