This series covers topics in interpersonal, small-group, organizational and mass communication. Each chapter offers an overview, a list of key terms and learning objectives while activities reinforce and expand learning through self-evaluation.

A text with a unique compilation with a three-part focus: persuasion, writing, and speaking. Professors can adapt the order of chapters to meet the needs of their course structure. Students can study current theory and research in persuasion while sharpening their research, writing, and speaking skills.

In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

This book will change your opinion about how to be effective when communicating. In a world where attention spans are getting shorter and shorter, learning how to be a persuasive communicator without manipulating anyone becomes even more important. It is important to be open and authentic as your intended audience needs to believe you can be trusted and your goals and objectives fit well with theirs. In this book, you will discover: - The means to persuade - Manipulation vs persuasion - Simple message - Capturing their attention early - Making it sticky - Helping others find their win And so much more! Scroll up and click the "Buy now with 1-Click" button to get your copy now!

You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen – whether a new business, community project or innovative idea – the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.

Someone who writes a book about persuasive communication should be able to present information in a masterful, engaging style. Dean M. Brenner saw this challenge and conquered it. His book is a pleasure to read, thanks to his first-rate writing and valuable ideas. To add to the fun, he peppers his chapters with many witty quotes about public speaking, like this from Mark Twain: "It usually takes more than three weeks to prepare a good impromptu speech." Brenner's top-notch book will teach you how to influence others with your communication and presentation skills. And if he repeats himself a little, it's just so you'll know what to emphasize. getAbstract recommends this book to salespeople, coaches, politicians and managers, and to anyone else who must stand up and speak. Start reading now if you want to emulate the smooth-talking guy Twain once praised by saying, "He could persuade a fish to come and take a walk with him."

To compete effectively for scarce and shrinking resources, managers need to have superior and persuasive communication skills. They need to know how to package their ideas into high-impact presentations. This innovative book provides simple, straightforward and practical approaches to effective business communication. A happy marriage of the best nuggets of scientific knowledge and `street-smarts', this power-packed guide tells you how to successfully: Create a high-impact presentation in five minutes Manage speech anxiety/stage fright Customize your message for different audiences Increase your credibility Design high-impact slides and overheads Persuade angry bosses and customers With its wealth of research-based examples, tips and exercises, this book is indispensable for product managers, marketing and sales executives, and advertising professionals. In fact, it will appeal to anyone who would like to thrive in the new business environment of today using the power of persuasion.