Persuasive Advertising for Entrepreneurs and Small Business Owners
Title | Persuasive Advertising for Entrepreneurs and Small Business Owners PDF eBook |
Author | William Winston |
Publisher | Routledge |
Pages | 220 |
Release | 2014-02-04 |
Genre | Business & Economics |
ISBN | 1317952944 |
Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the media--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others--highlight various prosperous approaches to persuasive advertising. Written specifically for entrepreneurs and small business owners, Granat’s book is the first to explain how to use persuasive tactics and strategies. Ideal for established small business owners and those starting such a venture, this manual makes affordable advertising an easier step on the path to success. In addition to analyzing many aspects of advertising, this manual outlines appropriate networking and public relations strategies for entrepreneurs and small business owners. Granat teaches you how to construct money-making advertising and to recognize when your sales messages are effective and when the messages need to become more persuasive. To help illustrate the power of effective sales messages, he includes examples of his own advertising successes and failures. You will be better equipped to foresee when your own advertising campaigns are more likely to succeed or more likely to fail and how to reverse a failing campaign. Descriptions of the advantages and disadvantages of each advertising medium assist with the question of how to construct effective and persuasive selling messages for specific media. Whether you are looking for advice on how to plan a marketing/advertising campaign, ways to familiarize yourself with each medium available and select a medium to carry your messages, or how to use mind-set advertising, you will find it in Persuasive Advertising for Entrepreneurs and Small Business Owners. This abundance of useful information is ideal for copywriters, brand managers, entrepreneurial institutes, business professors, communications professionals, readers of Inc., Success, and Entrepreneur, advertising and marketing students, and of course, entrepreneurs and small business owners.
The Advertising Kit
Title | The Advertising Kit PDF eBook |
Author | Jeannette Smith |
Publisher | |
Pages | 0 |
Release | 2003 |
Genre | Advertising |
ISBN | 9780739104286 |
This is an owner's manual to advertising for a small business.
Small Business Sourcebook
Title | Small Business Sourcebook PDF eBook |
Author | |
Publisher | |
Pages | 624 |
Release | 2010 |
Genre | Small business |
ISBN | 9781414466903 |
The Four Keys to Advertising Success
Title | The Four Keys to Advertising Success PDF eBook |
Author | Spike Santee |
Publisher | Xlibris Corporation |
Pages | 78 |
Release | 2011-04-30 |
Genre | Business & Economics |
ISBN | 1462865046 |
The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner. It’s a step-by-step guide to help small business owners avoid becoming victims of “marketing malpractice.” Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error. Based on his research that identified four key elements always present in successful advertising campaigns, veteran advertising executive Spike Santee presents proven common sense techniques used by thousands of satisfied small business owners.
Subject Guide to Books in Print
Title | Subject Guide to Books in Print PDF eBook |
Author | |
Publisher | |
Pages | 3126 |
Release | 1997 |
Genre | American literature |
ISBN |
Sensible Small Business Advertising
Title | Sensible Small Business Advertising PDF eBook |
Author | Jack Stephens |
Publisher | iUniverse |
Pages | 177 |
Release | 2013-08 |
Genre | Business & Economics |
ISBN | 1475994990 |
Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack Stephens offers a clear, simple guide for any business owner who wants to make the most efficient use of time, cash, and effort in building, maintaining, and evaluating the effectiveness of an advertising program. Jack shares tips and observations from a decade and a half of advertising experience to help small business owners properly employ advertising media. He discusses the two essential types of advertising, focusing on why they are so important, what their strengths are, how they work together to create leads, and how to best use them in a growing business. Sensible Small Business Advertising underscores the importance of developing a good working relationship with ad salespeople and teaches you the way to spell SUCCESS that will stick from start-up to mature business. Informative, useful, and written in an easy, casual, nontechnical format, Sensible Small Business Advertising helps business owners maximize results while minimizing costs through a no-nonsense advertising program.
Bibliographic Guide to Business and Economics
Title | Bibliographic Guide to Business and Economics PDF eBook |
Author | New York Public Library. Research Libraries |
Publisher | |
Pages | 512 |
Release | 1976 |
Genre | Business |
ISBN |