A stimulating appraisal of a crucial contemporary theme, this comprehensive analysis of globalizaton offers a distinctively cultural perspective on the social theory of the contemporary world. This perspective considers the world as a whole, going beyond conventional distinctions between the global and the local and between the universal and the particular. Its cultural approach emphasizes the political and economic significance of shifting conceptions of, and forms of participation in, an increasingly compressed world. At the same time the book shows why culture has become a globally contested issue - why, for example, competing conceptions of ′world order′ have political and economic consequences.

"A cogent and incisive exploration of many of the key debates at the heart of postcolonial cultural studies, with a timely focus on the 'underside' of the much-hyped process of globalisation" David Morley, Professor of Communications, Goldsmiths College, UK. "Rawaswami Harindranath's lively book provides us with a comprehensive and engaging overview of the views from the margins in the global debate about globalisation and culture. Written with admirable clarity, this book fills in the blind spots of much Western theorising of the 'underside' of globalisation and makes a forceful argument for a truly critical and non-Eurocentric cosmopolitanism." Professor Ien Ang, ARC Professorial Fellow, University of Western Sydney This book explores significant aspects of the cultural and social impact of globalization on the developing world by examining intellectual contributions and cultural expression in Latin America, Africa, and South and South East Asia. How do we understand and conceptualize the ‘underside’ of globalization? How can voices from the margins challenge dominant discourses? In what ways do ‘culture wars’ contribute to the politics of nationalism, indigeneity, and ‘race’? The book surveys key debates on the politics of representation and cultural difference, paying particular attention to issues such as subalternity, cultural nationalism, third cinema, multiculturalism, and indigenous communities. It offers an original synthesis of ideas on these topics, and traces the lines of connection between national cultural and political projects during anti-colonial struggles and more contemporary forms of national and transnational cinema and television. Harindranath invites us to consider non-metropolitan cultural forms in the context of contemporary issues relating to the politics of difference. Perspectives on Global Culture is important reading for students and researchers in media and cultural studies and sociology, as well as for those interested in debates on 'race' and ethnicity.

In this book leading social scientists from many countries analyze the extent to which we are seeing a globalization of culture. Is a unified world culture emerging? And if so, how does this relate to existing cultural divisions and to the autonomy of the nation state? Differing explanations are offered for trends towards global unification and their relation to an economic world-system. Will the intensification of global contact produce increasing tolerance of other cultures? Or will an integrating culture produce sharper reactions in the form of fundamentalist and nationalist movements? The contributors explore the emergence of `third cultures', such as international law, the financial markets and media conglomerates, as

"A cogent and incisive exploration of many of the key debates at the heart of postcolonial cultural studies, with a timely focus on the 'underside' of the much-hyped process of globalisation" David Morley, Professor of Communications, Goldsmiths College, UK. "Rawaswami Harindranath's lively book provides us with a comprehensive and engaging overview of the views from the margins in the global debate about globalisation and culture. Written with admirable clarity, this book fills in the blind spots of much Western theorising of the 'underside' of globalisation and makes a forceful argument for a truly critical and non-Eurocentric cosmopolitanism." Professor Ien Ang, ARC Professorial Fellow, University of Western Sydney This book explores significant aspects of the cultural and social impact of globalization on the developing world by examining intellectual contributions and cultural expression in Latin America, Africa, and South and South East Asia. How do we understand and conceptualize the 'underside' of globalization? How can voices from the margins challenge dominant discourses? In what ways do 'culture wars' contribute to the politics of nationalism, indigeneity, and 'race'? The book surveys key debates on the politics of representation and cultural difference, paying particular attention to issues such as subalternity, cultural nationalism, third cinema, multiculturalism, and indigenous communities. It offers an original synthesis of ideas on these topics, and traces the lines of connection between national cultural and political projects during anti-colonial struggles and more contemporary forms of national and transnational cinema and television. Harindranath invites us to consider non-metropolitan cultural forms in the context of contemporary issues relating to the politics of difference. Perspectives on Global Culture is important reading for students and researchers in media and cultural studies and sociology, as well as for those interested in debates on 'race' and ethnicity.

While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations’ contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative ‘ways of knowing’ that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship. This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.

Digital media histories are part of a global network, and South Asia is a key nexus in shaping the trajectory of digital media in the twenty-first century. Digital platforms like Facebook, WhatsApp, and others are deeply embedded in the daily lives of millions of people around the world, shaping how people engage with others as kin, as citizens, and as consumers. Moving away from Anglo-American and strictly national frameworks, the essays in this book explore the intersections of local, national, regional, and global forces that shape contemporary digital culture(s) in regions like South Asia: the rise of digital and mobile media technologies, the ongoing transformation of established media industries, and emergent forms of digital media practice and use that are reconfiguring sociocultural, political, and economic terrains across the Indian subcontinent. From massive state-driven digital identity projects and YouTube censorship to Tinder and dating culture, from Twitter and primetime television to Facebook and political rumors, Global Digital Cultures focuses on enduring concerns of representation, identity, and power while grappling with algorithmic curation and data-driven processes of production, circulation, and consumption.

Paul Hopper leads the reader through the varied issues associated with globalization and culture, including deterritorialization, cosmopolitanism, cultural hybridization and homogenization as well as claims that aspects of globalization are provoking cultural resistance.