Designed as a reader for courses, this anthology presents an array of theories and interpretations in the field of modern cultural anthropology. It provides a deeper understanding of the major theoretical orientations which have historically guided and currently guide anthropological research.

What is the role of culture in human experience? This concise yet solid introduction to cultural anthropology helps readers explore and understand this crucial issue from a Christian perspective. Now revised and updated throughout, this new edition of a successful textbook covers standard cultural anthropology topics with special attention given to cultural relativism, evolution, and missions. It also includes a new chapter on medical anthropology. Plentiful figures, photos, and sidebars are sprinkled throughout the text, and updated ancillary support materials and teaching aids are available through Baker Academic's Textbook eSources.

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

Social anthropology is, in the classic definition, dedicated to the study ofdistant civilizations in their traditional and contemporary forms. But thereis a larger aspiration: the comparative study of all human societies in thelight of those challengingly unfamiliar beliefs and customs that expose ourown ethnocentric limitations and put us in our place within the wider gamutof the world's civilizations. Thematically guided by social setting and culturalexpression of identity, Social and Cultural Anthropology in Perspective is adynamic and highly acclaimed introduction to the field of social anthropology, which also examines its links with cultural anthropology. A challengingnew introduction critically surveys the latest trends, pointing to weaknessesas well as strengths.

This authoritative introductory text takes into account the changes in the conceptualisation of kinship brought about by new reproductive technologies and the growing interest in culturally specific notions of personhood and gender. Holy considers the extent to which Western assumptions have guided anthropological study of kinship in the past. In the process, he reveals a growing sensitivity on the part of anthropologists to individual ideas of personhood and gender, and encourages further critical reflection on cultural bias in approaches to the subject.

This book engages young scholars, teachers and students in a critical dialogue with past and present directions in cultural-historical studies. More particularly, it prepares prospective anthropologists, as well as readers interested in human cultures for understanding basic theoretical and methodological ethnographic principles and pursuing further what has been known as cultural anthropological perspectives. The book discusses key, field-based studies in the discipline and places them in dialogue with related studies in social history, linguistics, philosophy, literature, and photography, among others.

A pioneering contribution to the emergent anthropology of human security that brings classic concerns of the field into the 21st century.