The National Commission for the Culture and the Arts (NCAA) advocates the promotions of Sagisag Kultura ng Filipinas (lossely translated as Philippine Cultural Icons) as an initiative to heighten awareness and deepen understsanding of Filipino roots and culture. The thesis examines how tourism and cultural experts perceive selected tourism destinations as cultural icons. This study espuses the tenets of social judgement theory first introduced by Sherif and Hovland in 1961. The range of judgemental latitudes, namely acceptance, rejection, and noncommitment, is determined in a-depth interview. Content analysis is used as data analysis technique that underpins the collection of the expets' perception on the enlistment of 30 tourism destinations as cultural icons. The findings and analysis revealed five themes to descibe the range of acceptance: high historical value, broad acceptance among tourists, outstanding aesthetic appeal, toursim that reflects Filipino identity, and provides complete tourim experience. Then, three themes emerged within the latitude of rejections: caters to a few, lost its natural beauty, and undermines Filipino culture. Finallly, two themes recurred in the latitude of noncommitment: unfamiliarity with the tourism destination and tourism destination fall short compared to other icons. The current findings provide new understanding of Philippine cultural icons, specifically on the intrinsic values of each selected tourism destination. The study contributes to existing knowledge by utilizing the social judgement theory in the field of tourism and the context of Philippine culture. Taken together, this research will serve as reference for future studies on icons, cultural iconsm and cultural tourism icons.

Through a reevaluation of the work of some of the most important thinkers of the twentieth century, this book details how semiotics, social sense, and social communication can function together to analyze how culture works in the contemporary era.

Approx.394 pages

This book is a cognitive semantic study of the Chinese conceptualization of the heart, traditionally seen as the central faculty of cognition. The Chinese word xin, which primarily denotes the heart organ, covers the meanings of both "heart" and "mind" as understood in English, which upholds a heart-head dichotomy. In contrast to the Western dualist view, Chinese takes on a more holistic view that sees the heart as the center of both emotions and thought. The contrast characterizes two cultural traditions that have developed different conceptualizations of person, self, and agent of cognition. The concept of "heart" lies at the core of Chinese thought and medicine, and its importance to Chinese culture is extensively manifested in the Chinese language. Diachronically, this book traces the roots of its conception in ancient Chinese philosophy and traditional Chinese medicine. Along the synchronic dimension, it not only makes a systematic analysis of conventionalized expressions that reflect the underlying cultural models and conceptualizations, as well as underlying conceptual metaphors and metonymies, but also attempts a textual analysis of an essay and a number of poems for their metaphoric and metonymic images and imports contributing to the cultural models and conceptualizations. It also takes up a comparative perspective that sheds light on similarities and differences between Western and Chinese cultures in the understanding of the heart, brain, body, mind, self, and person. The book contributes to the understanding of the embodied nature of human cognition situated in its cultural context, and the relationship between language, culture, and cognition.

Marcelina's father comes home from a trip to Manila with beautiful hand-made sleeping mats for each member of his large family, including the three daughters who died when they were very young.

Language, our primary tool of thought and perception, is at the heart of who we are as individuals. Languages are constantly changing, sometimes into entirely new varieties of speech, leading to subtle differences in how we present ourselves to others. This revealing account brings together eleven leading specialists from the fields of linguistics, anthropology, philosophy and psychology, to explore the fascinating relationship between language, culture, and social interaction. A range of major questions are discussed: How does language influence our perception of the world? How do new languages emerge? How do children learn to use language appropriately? What factors determine language choice in bi- and multilingual communities? How far does language contribute to the formation of our personalities? And finally, in what ways does language make us human? Language, Culture and Society will be essential reading for all those interested in language and its crucial role in our social lives.

This book is a sequel to Cine: Spanish Influences on Early Cinema in the Philippines, and part of Nick Deocampo’s extensive research on Philippine cinema. Tracing the beginnings of motion pictures from its Spanish roots, this book advances Deocampo’s scholarly study of cinema’s evolution in the hands of Americans.