Study conducted among the 500 students of Himachal Pradesh University, Shimla, India.

The Oxford Handbook of Social Influence restores this important field to its once preeminent position within social psychology. Editors Harkins, Williams, and Burger lead a team of leading scholars as they explore a variety of topics within social influence, seamlessly incorporating a range of analyses (including intrapersonal, interpersonal, and intragroup), and examine critical theories and the role of social influence in applied settings today.

Do unemployment, religiosity, or morality play a role in people's perception of happiness and well-being? Using large-scale survey data from more than 70 countries, Olga Stavrova shows that happiness to a large extent is conditional on a match between individuals' attributes and the socio-cultural characteristics of the environment they live in."

The reasons why people do not always act in accord with their attitudes has been the focus of much social psychological research, as have the factors that account for why people change their attitudes and are persuaded by such influences as the media. There is strong support for the view that attitude-behavior consistency and persuasion cannot be well understood without reference to the wider social context in which we live. Although attitudes are held by individuals, they are social products to the extent that they are influenced by social norms and the expectations of others. This book brings together an international group of researchers discussing private and public selves and their interaction through attitudes and behavior. The effects of the social context on attitude-behavior relations and persuasion is the central theme of this book, which--in its combination of theoretical exposition, critique, and empirical research--should be of interest to both basic and applied social psychologists.

Societies and groups attribute greater value to some behaviours and some judgments. These 'norms' are what is most important for understanding how behaviours and judgments are socially regulated. The approach presented examines in particular the social foundations of our judgments.