Challenging mainstream Twain criticism on many fronts, Florence focuses exclusively on Twain's early writings. He demonstrates how Twain evolved in his early narratives into the "Mark Twain" we now recognize. Florence maintains that this process was evolutionary: Although Twain might have been dependent on Clemens for the initial experiences, they become Twain's experiences, necessary for his development as a persona. Traditionally, critics of Twain have been preoccupied with dualities, but Florence sees this emphasis upon polarities as an oversimplification. He argues that much of Twain's humor strives to shape more and more of the world, giving Twain multiple narrative voices and letting him be inclusive, not exclusive. Finally, this study asserts that there is more continuity to Mark Twain's career than has been generally recognized. Many Twain scholars have argued that Twain's later writings are radically different from his earlier writings because of their emphasis upon illusion and dream. Florence argues that the preoccupation with illusion and fantasy is scarcely new. Whether Twain's mood is exuberant or dark, he emphasizes subjectivity over objectivity, the dominance of fantasy, the creative powers of humor, and his ability as persona to determine what we consider "reality". Florence contends that Twain's early writings show Mark Twain gradually evolving into a masterfully comic persona.

Samuel L. Clemens lost the 1882 lawsuit declaring his exclusive right to use “Mark Twain” as a commercial trademark, but he succeeded in the marketplace, where synergy among his comic journalism, live performances, authorship, and entrepreneurship made “Mark Twain” the premier national and international brand of American humor in his day. And so it remains in ours, because Mark Twain's humor not only expressed views of self and society well ahead of its time, but also anticipated ways in which humor and culture coalesce in today's postindustrial information economy—the global trade in media, performances, and other forms of intellectual property that began after the Civil War. In Twain's Brand: Humor in Contemporary American Culture, Judith Yaross Lee traces four hallmarks of Twain's humor that are especially significant today. Mark Twain's invention of a stage persona, comically conflated with his biographical self, lives on in contemporary performances by Garrison Keillor, Margaret Cho, Jerry Seinfeld, and Jon Stewart. The postcolonial critique of Britain that underlies America's nationalist tall tale tradition not only self-destructs in A Connecticut Yankee in King Arthur's Court but also drives the critique of American Exceptionalism in Philip Roth's literary satires. The semi-literate writing that gives Adventures of Huckleberry Finn its “vernacular vision”—wrapping cultural critique in ostensibly innocent transgressions and misunderstandings—has a counterpart in the apparently untutored drawing style and social critique seen in The Simpsons, Lynda Barry's comics, and The Boondocks. And the humor business of recent decades depends on the same brand-name promotion, cross-media synergy, and copyright practices that Clemens pioneered and fought for a century ago. Twain's Brand highlights the modern relationship among humor, commerce, and culture that were first exploited by Mark Twain.

Provides a biography of Mark Twain along with critical views of his works.

Grounding this study in tourist theory, Melton explores how, in five travel books, Twain captures the birth and growth of a new creature who would go on to change the map of the world: the American tourist."--BOOK JACKET.

Who was Mark Twain? Was he the genial author of two beloved boys books, the white-haired and white-suited avuncular humorist, the realistic novelist, the exposer of shams, the author repressed by bourgeois values, or the social satirist whose later writings embody an increasingly dark view? In light of those and other conceptions, the question we need to ask is not who he was but how did we get so many Mark Twains? The Mercurial Mark Twains(s): Reception History and Iconic Authorship provides answers to that question by examining the way Twain, his texts, and his image have been constructed by his audiences. Drawing on archival records of responses from common readers, reviewer reactions, analyses by Twain scholars and critics, and film and television adaptations, this study provides the first wide-ranging, fine-grained historical analysis of Twain’s reception in both the public and private spheres, from the 1860s until the end of the twentieth century.

Mark Twain’s Own Autobiography stands as the last of Twain’s great yarns. Here he tells his story in his own way, freely expressing his joys and sorrows, his affections and hatreds, his rages and reverence—ending, as always, tongue-in-cheek: “Now, then, that is the tale. Some of it is true.” More than the story of a literary career, this memoir is anchored in the writer’s relation to his family—what they meant to him as a husband, father, and artist. It also brims with many of Twain’s best comic anecdotes about his rambunctious boyhood in Hannibal, his misadventures in the Nevada territory, his notorious Whittier birthday speech, his travels abroad, and more. Twain published twenty-five “Chapters from My Autobiography” in the North American Review in 1906 and 1907. “I intend that this autobiography . . . shall be read and admired a good many centuries because of its form and method—form and method whereby the past and the present are constantly brought face to face, resulting in contrasts which newly fire up the interest all along, like contact of flint with steel.” For this second edition, Michael Kiskis’s introduction references a wealth of critical work done on Twain since 1990. He also adds a discussion of literary domesticity, locating the autobiography within the history of Twain’s literary work and within Twain’s own understanding and experience of domestic concerns.