En este manual, se hace una pequeña introducción a la realidad de la industria turística y a la manera de estar presente en dos de los diarios españoles más importantes. Cómo aparecen éstas noticias del sector turístico o en qué fechas el turismo tiene mas incidencia en los medios, son algunos de los parámetros analizados en este libro.

El periodismo turístico y de viajes en Internet es una materia que ha recibido hasta el momento una atención reducida desde el ámbito académico. En la última investigación que aborda esta especialidad de forma global, en 1999, se realiza un repaso histórico sobre la prensa de viajes y se analiza su importancia y entidad como especialidad periodística. Desde entonces, se ha estudiado únicamente de forma fragmentada o con poca profundidad. La actual investigación se halla justificada por múltiples factores: por la temática turística que abarca y el peso que esta industria tiene en la economía española, por la función de servicio al ciudadano –e incluso didáctica y cultural– de esta especialidad, por la conveniencia de establecer unos criterios de calidad que distingan la infopolución presente en la Red del verdadero periodismo turístico y de viajes y, por último, por la conveniencia de relacionar la formación universitaria con la labor que realizan los profesionales y analistas de la prensa turística. Los objetivos que nos hemos marcado en este estudio son realizar una exploración descriptiva que permita crear una panorámica de los medios con información turística online, evaluar la calidad del contenido generado por los medios turísticos y de viajes, analizar la oferta formativa de esta especialidad en las universidades españolas y reflexionar, a partir de la percepción de los profesionales del sector, sobre el presente y futuro de esta profesión...

"Beginning with the oil blowout in 1922 that is considered the moment that marked Venezuela's entry into a 'modern' era, Refined Material explores the integral relationship between Venezuelan oil industry and artistic production. In this groundbreaking study, Sean Nesselrode Moncada examines Venezuela's mid-century art and architecture in an argument that reinforces the inextricability of the rise of a capitalist and centralized state from life, activism, and art. Oil provided the crucible for national reinvention, ushering in a period of dizzying optimism and bitter disillusion as artists, architects, graphic designers, activists, and critics sought to define the terms of modernity. Looking at five different but interrelated case studies--a print magazine, a planned housing community, a luxury hotel, a kinetic museum installation, and a documentary film--this book brings forth a novel reading to the renowned Venezuelan modernist canon and reveals how the logic of refinement conditioned the terms of development and redefined our relationship to nature, matter, and one another"--

Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating the attributes of a tourism product, since this cannot be experienced before consumption. Thus, they need to know how and in which means or platforms of communication they can inform potential consumers. Impact of New Media in Tourism provides theoretical and practical contributions in tourism and communication including current research on the influence of new media and the active role of consumers in tourism. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications.

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.