The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the complex nature and new media involved in communicating with their constituent markets, companies are developing ever more complex tools and techniques for managing foreign-language communication. This book presents select case studies that illustrate the state-of-the-art of language management. It covers a cross-section of sectors, each of which has particular subtleties in language management: • software localization • finance • medical devices • automotive The book also covers a cross-section of topical and strategic issues: • time-to-market (scheduling challenges; simultaneous release in multiple languages) • global terminology management • leveraging Internet, intranet, and email • centralized versus decentralized management models • financial and budgeting techniques • human factors; management issues unique to language projects • technological innovation in language management (terminology tools, automatic translation) The target audience is language professionals involved with the management aspect of language projects. This includes translators and linguists, managers at language-service providers, language managers at manufacturing/service companies, educators and language/translation students. The heart of the book is the concept of the case study, particularly the Harvard Business School case-study model. Industry leaders and analysts provide some 15 case studies covering the spectrum of language applications. Readable and nonacademic — it can serve both as a text for those studying language and translation, as well as those in the field who need to know the “state-of-the-art” in language management.

This book takes performance studies in exciting new directions, exploring the ways in which ethics can be used to understand the complex questions facing contemporary spectators. Engaging with five key performances, the book reflects on the emotional and intellectual impacts of politically inflected performance on spectators, critics and theorists.

This collection gathers a set of provocative essays that sketch innovative and interdisciplinary approaches to Genre Theory in the 21st century. Focusing on the interaction between tragedy and comedy, both renowned and emerging scholarly and creative voices from philosophy, theater, literature, and cultural studies come together to engage in dialogues that reconfigure genre as social, communal, and affective. In revisiting the challenges to aesthetic categorization over the course of the 20th century, this volume proposes a shift away from the prescriptive and hierarchical reading of genre to its crucial function in shaping thought and enabling shared experience and communication. In doing so, the various essays acknowledge the diverse contexts within which genre needs to be thought afresh: media studies, rhetoric, politics, performance, and philosophy.

This is a bold and wide-ranging account of the unique German public theatre system through the prism of a migrant artistic institution in the western post-industrial Ruhr region. State of the Arts analyses how artistic traditions have responded to social change, racism, and cosmopolitan anxieties and recounts how critical contemporary cultural production positions itself in relation to the tumultuous history of German state patronage, difficult heritage, and self-cultivation through the arts. Jonas Tinius' fieldwork with professional actors, directors, cultural policy makers, and activists unravels how they constitute theatre as a site for extra-ordinary ethical conduct and how they grapple with the pervasive German cultural tradition of Bildung, or self-cultivation through the arts. Tinius shows how anthropological methods provide a way to understand the entanglement of cultural policy, institution-building, and subject-formation. An ambitious and interdisciplinary study, the work demonstrates the crucial role of artistic intellectuals in society.

Medical ideas and practices originating in China became entangled in the activities of other places through processes of alteration once known as translatio. Recognition of differences provoked creative responses in Japan, the imperial court, and Enlightenment Europe.

Ideas, culture, and capital flow across national borders with unprecedented speed, but we tend not to think of poems as taking part in globalization. Jahan Ramazani shows that poetry has much to contribute to understanding literature in an extra-national frame. Indeed, the globality of poetry, he argues, stands to energize the transnational turn in the humanities. Poetry in a Global Age builds on Ramazani’s award-winning A Transnational Poetics, a book that had a catalytic effect on literary studies. Ramazani broadens his lens to discuss modern and contemporary poems not only in relation to world literature, war, and questions of orientalism but also in light of current debates over ecocriticism, translation studies, tourism, and cultural geography. He offers brilliant readings of postcolonial poets like Agha Shahid Ali, Lorna Goodison, and Daljit Nagra, as well as canonical modernists such as W. B. Yeats, Wallace Stevens, T. S. Eliot, and Marianne Moore. Ramazani shows that even when poetry seems locally rooted, its long memory of forms and words, its connections across centuries, continents, and languages, make it a powerful imaginative resource for a global age. This book makes a strong case for poetry in the future development of world literature and global studies.