In the late 1970s, reading research had become a true interdisciplinary endeavour with flavours of anthropology, artificial intelligence, cognitive psychology, educational psychology, linguistics, neuroscience and instructional technology. Given appropriate integration, results from these diverse perspectives can enhance our understanding of reading behaviour tremendously, both in its acquisition and in its skilled functioning. Thus, the enthusiasm for such interdisciplinary interaction had been quite intense for some time. In the years before publication, the National Reading Conference had been doing everything possible to accelerate this interaction. Originally published in 1981, the chapters in this book are the fruits of that effort. The research focuses on specifying skills in identifying alphabetical elements and the rules that govern their combination, on constructing models that characterize the recognition of individual words and the interpretation of texts, and on discovering what factors are responsible for blocking the normal acquisition process in many children. Chapters 2 to 12 of this book reflect these changing foci. They are nevertheless sandwiched by two chapters that deal with the historical background and future outlook of reading instruction.

Print, Profit, and Perception examines the dynamic cross-cultural exchanges occurring in China and Taiwan from the first Sino-Japanese War to the mid-twentieth century. Drawing examples from various genres, this interdisciplinary volume presents nine empirically grounded case studies on the growth in the production, dissemination and consumption of texts, which lay behind a dramatic expansion of knowledge. The chapters collectively address the co-existence of globalization and localization processes in the period. By taking into account intra-Asian cultural encounters and tracing the multiple competing forces encountered by many, this book offers a fresh and compelling take on how individuals and social groups participated in transnational conceptual flows. Contributors include: Paul Bailey, Che-chia Chang, Elizabeth Emrich, Tze-ki Hon, Max K.W. Huang, Mei-e Huang, Mike Shi-chi Lan, Pei-yin Lin, and Weipin Tsai.

Crash Course in Marketing gives the librarian with little formal training, a member of the friends of the library who would like to help with marketing, or someone who has had little experience with marketing to gain skills needed to build a marketing plan for their library. Examples from libraries are used to illustrate the marketing elements described. Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for the librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events. Appendixes include Useful Resources for the Librarian. Created for those with little formal LIS training who are working in small, rural libraries, this entry in the Crash Course series will also be useful for librarians who are new to this area of service or need to brush up on their skills. The reader will find easy-to-follow instructions with examples to illustrate the implementation of various methods.

The presentation and interpretation of visual information is essential to almost every activity in human life and most endeavors of modern technology. This book examines the current status of what is known (and not known) about human vision, how human observers interpret visual data, and how to present such data to facilitate their interpretation and use. Written by experts who are able to cross disciplinary boundaries, the book provides an educational pathway through several models of human vision; describes how the visual response is analyzed and quantified; presents current theories of how the human visual response is interpreted; discusses the cognitive responses of human observers; and examines such applications as space exploration, manufacturing, surveillance, earth and air sciences, and medicine. The book is intended for everyone with an undergraduate-level background in science or engineering with an interest in visual science. This second edition has been brought up to date throughout and contains a new chapter on "Virtual reality and augmented reality in medicine."

Observer Mechanics: A Formal Theory of Perception provides information pertinent to the fundamental aspects of perception. This book provides an approach to the study of perception that attempts to be both general and rigorous. Organized into 10 chapters, this book begins with an overview of the structure of perceptual capacity. This text then presents the relationship between observers and Turing machines. Other chapters provide a formal framework in which to describe an observer and its objects of perception, and then develop from this framework a perceptual dynamics. This book discusses as well the conditions in which an observer may be said to perceive truly and discusses how stabilities in perceptual dynamics might permit the genesis of higher level observers. The final chapter deals with the relationship between the formalisms of quantum mechanics and observer mechanics. This book is a valuable resource for physicists, psychophysicists, philosophers, cognitive scientists, and perceptual psychologists.

. Bruce Goldstein's SENSATION AND PERCEPTION, the best-seller which has helped over 150,000 students understand the ties between how we sense the world and how the body interprets these senses, is now in a brilliant full-color Seventh Edition. A key strength of this text has always been the ability to show the student what they are learning through examples and visuals. Now, the book takes this visual learning one step further by using color throughout as a learning tool. As the sole author of the text, Goldstein's singular voice combines with his extensive classroom experience and most innovative research to create a visual text unparalleled in the field. The text walks the student through an intriguing journey of the senses with a mixture of clarity and thoroughness. The accompanying, "Virtual Lab" media exercises (available both on CD-ROM, within the Perception PsychologyNowTM student tutorial platform, and in the online WebTutorTM Advantage product) offer a wide array of animations and examples designed to stimulate understanding of difficult concepts. Every chapter has been updated for currency and readability, and a new chapter six on Visual Attention rounds off this timely revision.

In this book the authors relate and discuss the idea that perceptual processes can be considered at many levels. A phenomenon that appears at one level may not be the same as a superficially similar phenomenon that appears at a different level. For example "induced motion" can be analyzed in terms of eye movements or at the retinal level or at a much higher cognitive level: how do these analyses fit together? The concept of levels also makes us think of the flow of information between levels, which leads to a consideration of the roles of top-down and bottom-up (or feed-forward, feed-back) flow. There are sections devoted to vestibular processing, eye movement processing and processing during brightness perception. The final section covers levels of processing in spatial vision. All scientists and graduate students working in vision will be interested in this book as well as people involved in using visual processes in computer animations, display design or the sensory systems of machines.