This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible succ.

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

The theory of revealed preference has a long, distinguished tradition in economics but lacked a systematic presentation of the theory until now. This book deals with basic questions in economic theory and studies situations in which empirical observations are consistent or inconsistent with some of the best known economic theories.

This book presents the definitive exposition of 'prospect theory', a compelling alternative to the classical utility theory of choice. Building on the 1982 volume, Judgement Under Uncertainty, this book brings together seminal papers on prospect theory from economists, decision theorists, and psychologists, including the work of the late Amos Tversky, whose contributions are collected here for the first time. While remaining within a rational choice framework, prospect theory delivers more accurate, empirically verified predictions in key test cases, as well as helping to explain many complex, real-world puzzles. In this volume, it is brought to bear on phenomena as diverse as the principles of legal compensation, the equity premium puzzle in financial markets, and the number of hours that New York cab drivers choose to drive on rainy days. Theoretically elegant and empirically robust, this volume shows how prospect theory has matured into a new science of decision making.

From the New York Times bestselling authors of The People's Pharmacy, a reliable resource for remedies and treatment After more than three decades as one of the world’s premier sources for authoritative, trustworthy health information, The People’s Pharmacy delivers its most groundbreaking resource yet, identifying best-choice treatments for the medical conditions that smart health-care consumers most want to know about. What makes a treatment a “best choice”? The designation draws on a combination of factors, including effectiveness, safety, and cost. Depending on the condition, the best choices may be home remedies, lifestyle strategies, herbal or nutritional supplements, over-the-counter or prescription drugs—or, in many cases, a combination of all of these. Best Choices from The People’s Pharmacy is the first book to present such a wide range of treatment options and evaluate them side-by-side. Inside you’ll find: Remedies for dozens of health concerns, from acne to weight loss. Thumbnails that offer at-a-glance descriptions of the best choices—complete with vital information on possible side effects and approximate cost. Remedy ratings that allow you to compare the treatment options for each condition with ease. The People’s Pharmacy Favorite Picks—a selection of self-care strategies, tested and recommended by People’s Pharmacy fans. Best Choices from The People’s Pharmacy is the latest work from Joe and Terry Graedon, whose incisive investigation and reporting of all aspects of health care has earned them a worldwide audience. The Graedons have culled their best choices through careful review of current scientific research as well as testimonials from their legion of People’s Pharmacy readers and listeners. And they present these treatments to you in the accessible, practical style that The People’s Pharmacy is acclaimed for. Armed with this information, you can make the best choice for you.

Chikungunya fever is a vector borne disease transmitted by mosquitoes that became widely prevalent in most of the coastal States of Indian Union since 2006. It causes numerous health problems to the victims and cognitive problems for medical practitioners and policy makers. Several episodes of the fever have shown long term physical and neurological disability besides short term morbidity. There is no vaccine available to prevent Chikungunya though it is generally considered non-fatal. Hence the disease can be treated at relatively low cost by simple measures to prevent the severity of the disease. However, poor people treated the diseases relatively costly. Though the disease was not new to India, the disease caused panic among the public and resulted in socio political and medical concern when the epidemic outbreak penetrated fast in to rural and urban areas after 2006.The symptoms, side effects and socio-economic impacts were not similar in the affected areas. In the Kanyakumari District of Tamil Nadu, the disease inflicted more among the rural agricultural laborers and tapper workers in rubber plantations, resulted in severe loss of employment and productivity. The present study is an attempt to analyse the economic impact of Chikungunya fever at the household level in Kanyakuramari District. This report presents the results of the study The Economic Impact of Chikungunya Fever on Household level in Tamil Nadu: A study in Kanyakurmari District This project is undertaken with the financial support from Malcolm and Elizabeth Adiseshaiah Trust, Chennai. This financial assistance is gratefully acknowledged. I am indebted to Presidency College for providing the necessary facilities to undertake the project. I fail in my duty if I dont mention the helps extended by the post graduate students of Marthandam Christian College, Kanyakumari. I am indebted to Prof. R.Nagaraj of MIDS for his valuable guidance in undertaking the project. I also gratefully acknowledge the support of Mr.K.Sampath Kumar. B.P.Chandramohan