"For vivid insight, lively narrative and persuasive use of life histories, this is o major piece of ethnography". -- David Martin, University of London

With its exalted emotionality, Pentecostalism is a widespread religious movement in Latin America and Africa. It is a blend of Methodism and African religious culture which arouses the passions of the poorest Brazilian masses. Pentecostal conversion is experienced as a sudden break which radically transforms the life of these sectors of the population. Pentecostalism is an Utopia of equality, love and emotion, which is staged during the worship service. However, it is also characterized by authoritarian features. Pentecostalism is slowly eroding the foundation of Western political categories.

"One of the best books that has been written on religion and politics in Latin America. It is theoretically deft and empirically rich."—Scott Mainwaring, University of Notre Dame

Seminar paper from the year 2005 in the subject Sociology - Religion, grade: 1,0, University of Auckland (Department of Sociology), course: Sociology of Religion, language: English, abstract: The focus of this research essay is on the emergence, development and public appeal of Pentecostalism in Brazil. First of all, the history of the Pentecostal churches in Brazil and their expansion within the last several decades will be examined. Thereby attention will be drawn to the wider social and global circumstances that enabled the religious change in Brazil. In a second step the increase of differing types of Pentecostal churches will be assessed. By comparing it to having a deregulated market situation it will be exemplified how various products, in this case types of churches, are fighting for consumers and account for niche marketing in a situation of religious competition. Finally, the circumstances of the Brazilians that are mainly attending Pentecostal churches will be illustrated with focusing on the benefits and appeals of committing to Pentecostalism. By applying aspects of the rational choice theory it will be examined why people and levels of society are drawn to specific churches in opposition to others. In particular, attention will be given to the attractiveness of the Universal Church of the Kingdom of God to a particular group of society thereby stressing the demand side of the relationship.

The Diaspora of Brazilian Religions explores the global spread of religions originating in Brazil, a country that has emerged as a major pole of religious innovation and production. Through ethnographically-rich case studies throughout the world, ranging from the Americas (Canada, the U.S., Peru, and Argentina) and Europe (the U.K., Portugal, and the Netherlands) to Asia (Japan) and Oceania (Australia), the book examines the conditions, actors, and media that have made possible the worldwide construction, circulation, and consumption of Brazilian religious identities, practices, and lifestyles, including those connected with indigenized forms of Pentecostalism and Catholicism, African-based religions such as Candomblé and Umbanda, as well as diverse expressions of New Age Spiritism and Ayahuasca-centered neo-shamanism like Vale do Amanhecer and Santo Daime. Contributors include Ushi Arakaki, Dario Paulo Barrera Rivera, Brenda Carranza, Anthony D'Andrea, Sara Delamont, Alejandro Frigerio, Alberto Groisman, Annick Hernandez, Clara Mafra, Cecília Mariz, Deirdre Meintel, Carmen Rial, Cristina Rocha, Camila Sampaio, Clara Saraiva, Olivia Sheringham, Neil Stephens, José Claúdio Souza Alves, Claudia Swatowiski, and Manuel A. Vásquez.

In Australian Pentecostal and Charismatic Movements: Arguments from the Margins Rocha, Hutchinson and Openshaw argue that Australia has made and still makes important contributions to the ways in which Pentecostal and Charismatic Christianities have developed worldwide.

After the introduction of the "long-term resident" visa, the mass-migration of Nikkeis (Japanese Brazilians) has led to roughly 190,000 Brazilian nationals living in Japan. While the ancestry-based visa confers Nikkeis' right to settlement virtually as a right of blood, their ethnic ambiguity and working-class profile often prevent them from feeling at home in their supposed ethnic homeland. In response, many have converted to Pentecostalism, reflecting the explosive trend across Latin America since the 1970s. Jesus Loves Japan offers a rare window into lives at the crossroads of return migration and global Pentecostalism. Suma Ikeuchi argues that charismatic Christianity appeals to Nikkei migrants as a "third culture"--one that transcends ethno-national boundaries and offers a way out of a reality marked by stagnant national indifference. Jesus Loves Japan insightfully describes the political process of homecoming through the lens of religion, and the ubiquitous figure of the migrant as the pilgrim of a transnational future.