A pioneer in the commercialization of religion, George Whitefield (1714-1770) is seen by many as the most powerful leader of the Great Awakening in America: through his passionate ministry he united local religious revivals into a national movement before there was a nation. An itinerant British preacher who spent much of his adult life in the American colonies, Whitefield was an immensely popular speaker. Crossing national boundaries and ignoring ecclesiastical controls, he preached outdoors or in public houses and guild halls. In London, crowds of more than thirty thousand gathered to hear him, and his audiences exceeded twenty thousand in Philadelphia and Boston. In this fresh interpretation of Whitefield and his age, Frank Lambert focuses not so much on the evangelist's oratorical skills as on the marketing techniques that he borrowed from his contemporaries in the commercial world. What emerges is a fascinating account of the birth of consumer culture in the eighteenth century, especially the new advertising methods available to those selling goods and services--or salvation. Whitefield faced a problem similar to that of the new Atlantic merchants: how to reach an ever-expanding audience of anonymous strangers, most of whom he would never see face-to-face. To contact this mass "congregation," Whitefield exploited popular print, especially newspapers. In addition, he turned to a technique later imitated by other evangelists such as Dwight L. Moody, Billy Sunday, and Billy Graham: the deployment of advance publicity teams to advertise his coming presentations. Immersed in commerce themselves, Whitefield's auditors appropriated him as a well-publicized English import. He preached against the excesses and luxuries of the spreading consumer society, but he drew heavily on the new commercialism to explain his mission to himself and to his transatlantic audience.

The Methodists and Revolutionary America is the first in-depth narrative of the origins of American Methodism, one of the most significant popular movements in American history. Placing Methodism's rise in the ideological context of the American Revolution and the complex social setting of the greater Middle Atlantic where it was first introduced, Dee Andrews argues that this new religion provided an alternative to the exclusionary politics of Revolutionary America. With its call to missionary preaching, its enthusiastic revivals, and its prolific religious societies, Methodism competed with republicanism for a place at the center of American culture. Based on rare archival sources and a wealth of Wesleyan literature, this book examines all aspects of the early movement. From Methodism's Wesleyan beginnings to the prominence of women in local societies, the construction of African Methodism, the diverse social profile of Methodist men, and contests over the movement's future, Andrews charts Methodism's metamorphosis from a British missionary organization to a fully Americanized church. Weaving together narrative and analysis, Andrews explains Methodism's extraordinary popular appeal in rich and compelling new detail.

Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin College, where Finney spent the second half of his life; leaders of the Woman’s Christian Temperance Union and the Anti-Saloon League of America; and twentieth-century public relations pioneer Ivy Ledbetter Lee, whose work reflecting religious and business evangelism has not yet been examined. Observations about American public relations history icon P. T. Barnum, whose life and work touched on many of the themes presented here, also are included as thematic bookends. As such, this study cuts a narrow channel through a wide swath of literature and a broad sweep of historical time, from the mid-eighteenth century to the first decades of the twentieth century, to examine the deeper and deliberate strategies for effecting change, for persuading a community of adherents or opponents, or even a single soul to embrace that which an advocate intentionally presented in a particular way for a specific outcome—prescriptions, as it turned out, not only for religious conversion but also for public relations initiatives.

Evangelicalism, a vibrant and growing expression of historic Christian orthodoxy, is already one of the largest and most geographically diverse global religious movements. This Companion, first published in 2007, offers an articulation of evangelical theology that is both faithful to historic evangelical convictions and in dialogue with contemporary intellectual contexts and concerns. In addition to original and creative essays on central Christian doctrines such as Christ, the Trinity, and Justification, it breaks new ground by offering evangelical reflections on issues such as gender, race, culture, and world religions. This volume also moves beyond the confines of Anglo-American perspectives to offer separate essays exploring evangelical theology in African, Asian, and Latin American contexts. The contributors to this volume form an unrivalled list of many of today's most eminent evangelical theologians and important emerging voices.

In The Lost Soul of American Protestantism, D. G. Hart examines the historical origins of the idea that faith must be socially useful in order to be valuable. Through specific episodes in Presbyterian, Lutheran, and Reformed history, Hart presents a neglected form of Protestantism—confessionalism—as an alternative to prevailing religious theory. He explains that, unlike evangelical and mainline Protestants who emphasize faith's role in solving social and personal problems, confessional Protestants locate Christianity's significance in the creeds, ministry, and rituals of the church. Although critics have accused confessionalism of encouraging social apathy, Hart deftly argues that this form of Protestantism has much to contribute to current discussions on the role of religion in American public life, since confessionalism refuses to confuse the well-being of the nation with that of the church. The history of confessional Protestantism suggests that contrary to the legacy of revivalism, faith may be most vital and influential when less directly relevant to everyday problems, whether personal or social. Clear and engaging, D. G. Hart's groundbreaking study is essential reading for everyone exploring the intersection of religion and daily life.

"A Wonderful Work of God: Puritanism and the Great Awakening is a survey of the American phase of the Evangelical Revival which swept Britain and her American colonies during the first half of the eighteenth century. Preceded by local revivals, such as the one stirred by Jonathan Edwards in Northampton, Massachusetts in 1734, the Great Awakening exploded into a mass movement because of the itinerant preaching of a young Anglican priest, George Whitefield, and a number of Congregational and Presbyterian ministers who joined him in the evangelical work. However, because of the bizarre behavior of some of the radical evangelicals, such as James Davenport, the movement soon became highly controversial and split colonial ministers and congregations into "Friends of Revival" and "Opposers." As the revival excitement abated, schisms beset congregations in New England and eastern Long Island, resulting in the appearance of separate churches, and the Philadelphia Presbyterian synod was fractured as well." "Drawing on both original sources and a review of the relevant literature, the author places the Great Awakening in the context of the Puritanism of the times, both in Europe and the colonies, and discusses its roots in German Pietism and the Methodist revivals in England. The significant figures of the Awakening and their interactions are brought to life, particularly James Davenport, the Awakening's most bizarre exponent and the preacher who, more than any other, was responsible for bringing it into disrepute."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

On March 20, 1760, a fire broke out in the Cornhill district of Boston, destroying nearly 350 buildings in its wake. One of the ruined shops belonged to the eminent Boston bookseller Daniel Henchman, who had published some of Jonathan Edwards's most important works, including The Life of Brainerd in 1749. Less than one year after the Great Fire of 1760, Henchman died. Edwards's chief printer Samuel Kneeland and literary agent and editor, Thomas Foxcroft, had also passed away by the end of the decade, marking the end of an era. Throughout Edwards's lifetime, and in the years after his death in 1758, most of the first editions of his books had been published in Boston. But with the deaths of Henchman, Kneeland, and Foxcroft, the publications of Edwards's writings shifted to Britain, where a new crop of booksellers, printers, and editors took on the task of issuing posthumous editions and reprints of his books. In Jonathan Edwards and Transatlantic Print Culture, religious historian Jonathan Yeager tells the story of how Edwards's works were published, including the people who were involved in their publication and their motivations. This book explores what the printing, publishing, and editing of Jonathan Edwards's publications can tell us about religious print culture in the eighteenth century, how the way that his books were put together shaped society's understanding of him as an author, and how details such as the formats, costs, quality of paper, length, bindings, and the number of reprints and abridgements of his works affected their reception.