This study identifies and analyzes a compelling theory and practice of persuasion that integrates the complexity of human desire. It demonstrates how the philosophical component in Pascal's description of the will makes a seamless integration into a vehicle of persuasion and poetics, providing a privileged viewpoint for understanding the author's complete works, arguing that the notion of will is of fundamental importance in Pascal's anthropology as well as in his rhetoric. This avenue of interpretation is both fruitful and difficult, because the word "volonte" means very different things in Pascal and in modern French. Beginning by contextualizing the notion of 'volonte' and explaining its expanded use in the seventeenth-century lexicon, the author then endeavors to show that Pascal borrows an essentially Augustinian paradigm of desire to create a depiction of the will divided against itself, surreptitiously yearning for what its bearer does not want.

This work brings together the pivotal, scholarly essays responsible for the present resurgence in rhetorical studies. Assembled by one of the most respected senior scholars in the field of rhetoric, the essays chart a course from tradition-based theory of civic rhetoric to ongoing issues of figuration, power, and gender. Together with a lucid introductory essay, these studies help to integrate the still-volatile questions at the core of humanities scholarship in rhetoric. The introductory student as well as the seasoned scholar will gain familiarity and footing in this oldest--and still new--liberal art.

Intricate, expressive, given to grandeur and even excess, Baroque art as a style is inseparable from the meanings it seeks to convey. Vernon Hyde Minor’s Baroque Visual Rhetoric probes this combination of style and message and – equally importantly – the methodological basis on which the critical art historian comes to establish that meaning. Drawing on a breathtaking range of critical literature, from the German founders of art history as an academic discipline to Heidegger, Derrida, and de Man, Minor considers the issue through a series of Baroque masterpieces: Bernini’s Baldacchino in St. Peter’s Basilica, the statues in the church of San Giovanni in Laterano, Borromini’s church of Sant’Ivo alla Sapienza, Baciccio’s frescoes in the church of Il Gesù, the paintings of Philippe de Champaigne, and the Corsini Chapel in San Giovanni in Laterano.

Perspective determines how we, as viewers, perceive painting. We can convince ourselves that a painting of a bowl of fruit or a man in a room appears to be real by the way these objects are rendered. Likewise, the trick of perspective can prevent us from being absorbed in a scene. Connecting contemporary critical theory with close readings of seventeenth-century Dutch visual culture, The Rhetoric of Perspective puts forth the claim that painting is a form of thinking and that perspective functions as the language of the image. Aided by a stunning full-color gallery, Hanneke Grootenboer proposes a new theory of perspective based on the phenomenological aspects of non-narrative still-life, trompe l'oeil, and anamorphic imagery. Drawing on playful and mesmerizing baroque images, Grootenboer characterizes what she calls their "sophisticated deceit," asserting that painting is more about visual representation than about its supposed objects. Offering an original theory of perspective's impact on pictorial representation, the act of looking, and the understanding of truth in painting, Grootenboer shows how these paintings both question the status of representation and explore the limits and credibility of perception. “An elegant and honourable synthesis.”—Keith Miller, Times Literary Supplement

This volume explicates Paul de Man's late project of a critique of aesthetic ideology and attempts to extend it in ways productive for critical thought.

A careful analysis of the rhetorical thought of René Descartes and of a distinguished group of post-Cartesians. Covering a unique range of authors, including Bernard Lamy and Nicolas Malebranche, Carr attacks the idea, which has become commonplace in contemporary criticism, that the Cartesian system is incompatible with rhetoric. Carr analyzes the writings of Balzac, the Port-Royalists Arnauld and Nicole, Malebranche, and Lamy, exploring the evolution of Descartes’ thought into their different theories of rhetoric. He constructs his arguments, probing each author’s writings on rhetoric, persuasion, and attention, to demonstrate the basis for rhetorical thought present in Descartes’ theory of persuasion when it is combined with his psychophysiology of attention.