They have strong values—faith, family, tolerance, intelligence, and altruism among them. But, contrary to what one might guess, these people are not America's sage elders. This is the Millennial Generation. Born between 1982 and 2000, the oldest among them today are entering their 20s or in their teen years. They aim to rebel against society by cleaning it up, returning to old-fashioned values and relationships. Author Verhaagen describes why, nonetheless, parents are feeling more anxious and frazzled than ever before, even as they are faced with the task of raising what some predict will be our next hero generation. Verhaagen explains how research shows adults can help keep these young people on a positive path, stoke their ideals, and help them be resilient when the inevitable mistakes and obstacles arise. The Baby Boomers and older Gen Xers are parenting this new crew, aiming to ground them and instill great hope for the future. But Millennials face challenges greater than any generation faced before them. Many spend all or part of their childhood without a father in the home. Technology, including the Internet, is exposing them to adult material at increasingly young ages. They are subject to violent images that are more common than ever before in movies, television, and games. So parents still need to provide guidance. Verhaagen aims to help parents with research and advice, including how to teach determination, problem-solving, emotional smarts, and resilience. His text includes vignettes and his personal experience as a psychotherapist/father.

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products * Promote purpose beyond the bottom line * Cultivate shareability * Democratize customer experience * Integrate technology * Develop content-driven campaigns that speak to Millennials * And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household-and connect with these critical consumers in the complex participation economy.

An incendiary examination of burnout in millennials--the cultural shifts that got us here, the pressures that sustain it, and the need for drastic change

Child welfare and adoption specialist Lindsay Garrett, LCSW, teaches Millennials considering having kids how to emotionally prepare for parenthood, determine their parenting style and values, and establish sustainable support. In your prime child-rearing years and mulling the question Am I ready to have a baby? Millennials contemplating kids can now turn to Parent Goals, a guide to emotional preparedness for parenthood. Child welfare and adoption specialist Lindsay Garrett leverages her professional expertise and experience as a new parent to lead readers through the mental prep work needed before embarking on this important life choice. Parent Goals is the book to turn to before you make the decision to become a parent. Unlike other books on the topic that focus on pregnancy and kids’ life stages, Parent Goals outlines the most important—and least explained—aspects of having children, including emotional readiness, attachment theory, and determining your values as a parent. In addition to offering advice and guidance, Parent Goals is the first book to address the emergence of the co-parenting style popular with Millennials, which involves a more equitable division of labor than we have seen in previous generations. Garrett’s down-to-earth and sometimes cheeky writing style makes Parent Goals an accessible and engaging read for the Millennial generation.

Why is parenting Gen Z so challenging? When it comes to raising kids in the Christian faith, common challenges like lack of biblical knowledge, uncertainty and doubt, and the breakdown of discipleship in the home make it difficult for parents to raise spiritually healthy kids. Nowhere is this more apparent than with Gen Z, the most non-Christian generation in American history. How can parents instill a love for God in their children and help them avoid the pitfalls unique to their generation? Parenting Gen Z is a must-read for everyday parents looking for ways to parent their sons and daughters effectively. In this motivational guidebook, Jason Jimenez tackles today’s parenting challenges in a fun and empowering way. This book includes easy-to-follow steps designed to improve your parenting skills and relationships with your kids! It covers understanding and relating to Gen Z setting and monitoring device and gaming limits expert advice on how to talk about faith, sex, porn, LGBTQI issues, abortion, and depression tips for fruitful discipleship applying authority and discipline kids will respect

Close to 60 percent of young people who went to church as teens drop out after high school. Now the bestselling author of unChristian trains his researcher's eye on these young believers. Where Kinnaman's first book unChristian showed the world what outsiders aged 16-29 think of Christianity, You Lost Me shows why younger Christians aged 16-29 are leaving the church and rethinking their faith. Based on new research, You Lost Me shows pastors, church leaders, and parents how we have failed to equip young people to live "in but not of" the world and how this has serious long-term consequences. More importantly, Kinnaman offers ideas on how to help young people develop and maintain a vibrant faith that they embrace over a lifetime.

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