With over 100,000 copies sold since first publication, this is one of the most popular astronomy books of all time. It is a unique guidebook to the night sky, providing all the information you need to observe a whole host of celestial objects. With a new spiral binding, this edition is even easier to use outdoors at the telescope and is the ideal beginner's book. Keeping its distinct one-object-per-spread format, this edition is also designed for Dobsonian telescopes, as well as for smaller reflectors and refractors, and covers Southern hemisphere objects in more detail. Large-format eyepiece views, positioned side-by-side, show objects exactly as they are seen through a telescope, and with improved directions, updated tables of astronomical information and an expanded night-by-night Moon section, it has never been easier to explore the night sky on your own. Many additional resources are available on the accompanying website, www.cambridge.org/turnleft.

This book examines the “left turn” in Latin American politics, specifically through the lens of Ecuador and the effects of the Citizens’ Revolution’s actions and public policies on relevant actors and institutions. Through a comprehensive analysis of one country’s turn to the left and the outcomes generated by that process, the authors and editors provide a clearer understanding of the ways in which the popular desire for change (predominant through the region in recent times, as a response to late-twentieth-century neoliberalism) was realized—or not. The particular case of Ecuador further potentiates analysis of the entire region-wide process, considering that the “corrector” cycle is now at an end, and that the economic and international conditions that favored the return of left governments have also changed.

“We always keep some moments in those pages of our life which we never want to open up again.” PAGES LEFT UNTURNED is a collection of poems, short writeups, quotes and many more interior voices which comes out from those unturned pages.

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.

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