Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language Key FeaturesUse data analytics and machine learning in a sales and marketing contextGain insights from data to make better business decisionsBuild your experience and confidence with realistic hands-on practiceBook Description Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making. What you will learnLoad, clean, and explore sales and marketing data using pandasForm and test hypotheses using real data sets and analytics toolsVisualize patterns in customer behavior using MatplotlibUse advanced machine learning models like random forest and SVMUse various unsupervised learning algorithms for customer segmentationUse supervised learning techniques for sales predictionEvaluate and compare different models to get the best outcomesOptimize models with hyperparameter tuning and SMOTEWho this book is for This marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path. Basic prior knowledge of Python and experience working with data will help you access this book more easily.

Learn to read with The Yak Pack: Comics & Phonics! Join Zak the Yak on a comic adventure series that teaches important phonics skills for early reading. Book 1 includes stories for each short vowel, plus a review story. Written and developed by certified teachers.

Winner of the prestigious Aurora Award and Silver Birch Award, Wolf Pack is the inspiration for the "certified hit" (Esquire) original series coming to Paramount+ Nothing gets between a wolf and its pack... Most of the time, Noble, Argus, Harlan and Tora are like any other teenagers. Prowling the halls of their high school in search of new crushes and true friendships, all while trying to keep up their grades. Except these teens are anything but ordinary... Discovered as wolf cubs in the wilderness of Redstone Forest, the pack knows their adoptive parents are the only humans they can trust with their shape-shifting secret. So whenever the siblings want to wolf around, they race to the forest to run—and relish their special bond. Until the terrible day a TV crew films their shocking transformation—and Tora is captured by a scientist determined to reveal her supernatural abilities to the world. Now the brothers will do anything to get their sister back. Even if it means taking their powers to a whole new level by becoming werewolves for the very first time--something their parents warned them never to attempt. But once the teens go to the dark side, will they ever make it back to the only life they’ve ever known? Praise for Wolf Pack “A well-plotted story. The plot moves quickly enough to hold interest and may appeal to reluctant readers.” — School Library Journal “WOLF PACK is a thrilling ride from start to finish.” — Canadian Children’s Book News “[A] great book to recommend to reluctant readers. ... WOLF PACK is a winner of the Aurora Award, Canada’s highest award for achievements in the fields of science fiction and fantasy. Recommended for YA and school library collections.” — Monster Librarian

It’s time to pack perfect. Every trip, every time. Your journey starts here. When you travel, the journey is just as important as the destination—and packing is the first step. In How to Pack, Hitha Palepu, a former consultant who has traveled more than 500,000 cumulative miles around the world, shows that what and how you pack are who you are. Confidence and comfort inspire success upon arrival, whether you’re exploring a new city, hoping to nail a job interview, or relaxing on a beach. In How to Pack, you’ll learn about: · Power Pieces vs. Fantasy Pieces: How clothing earns its place in your suitcase · The Accessory Math Secret: The precise formula for all you need to finish off your outfits · Folding versus Rolling: What’s right for which items · Globetrotter Gorgeous: Editing your beauty routine while still looking great · The Packing Timeline: How to avoid “I’m forgetting something” syndrome · Pack Perfect Lists: Samples and blanks for any kind of trip

Since its establishment as a federally protected wilderness in 1964, the Boundary Waters has become one of our nation's most valuable--and most frequently visited--natural treasures. When Amy and Dave Freeman learned of toxic mining proposed within the area's watershed, they decided to take action--by spending a year in the wilderness, and sharing their experience through video, photos, and blogs with an audience of hundreds of thousands of concerned citizens. This book tells thedeeper story of their adventure in northern Minnesota: of loons whistling under a moonrise, of ice booming as it forms and cracks, of a moose and her calf swimming across a misty lake. With the magic--and urgent--message that has rallied an international audience to the campaign to save the Boundary Waters, A Year in the Wilderness is a rousing cry of witness activism, and a stunning tribute to this singularly beautiful region.

The time is now. It seems all I've ever wanted was vengeance. I did everything right: I protected my friends, I pushed myself to the limits, and I saved lives. Once upon a time, I was an internationally renowned thief known as The Fox. Nobody knew me. Nobody could catch me. Nobody but them, my men, my partners in crime. But their love for me, it's cost them dearly. Our enemies keep coming for blood. They cut me. They hurt my friends. They push and push to see what will happen. I'm Kit Davenport, and I'm going to show them what happens. This is the end. Theirs.

Leader of the Pack is the story of a man who, like many men, had been going through his life apparently content and positively clueless, who found himself tethered to a tornado as his marriage descended into violence and madness. Surviving courts and cops and chaos and a crazy-challenging-business, he unexpectedly ended up the only parent of five small children--ranging in age from only 18 months to 8 years old-at a time when most men didn't even know how to change a diaper. It is my story.In it, I detail the transformation I underwent from sole breadwinner to sole parent, from a beaten abused shell of a man to the strong, confident and spiritual person I am today; a nationally recognized spokesman for single dads and entrepreneurs.Though the facts of my story may be different than some, the feelings are the same for single father's everywhere. We are frustrated. We're no longer just the backup parent; the ringer sent in when Mom isn't available - though that was all we had ever been trained for when it came to parenting. It's not that we don't love our children. We do, but that and $5 will get you a latte at Starbucks.A quarter of all American households are headed by men who find themselves or choose to be single dads. We need to own that position, be proud of it, figure out the best way to make it work and above all, add our voice to a swelling chorus of support for our brothers who find themselves in our same shoes.We must learn to parent like a dad and that does not mean being only half of a team. In my life, and in the lives of millions of men today, we are the parent. Where there were two, now there is one and we must be enough.Lives depend on it?our kid's lives.