When the Zoot Suit Riots ignited in Los Angeles in 1943, they quickly became headline news across the country. At their center was a series of attacks by U.S. Marines and sailors on young Mexican American men who dressed in distinctive suits and called themselves pachucos. The media of the day portrayed these youths as miscreants and hoodlums. Even though the outspoken First Lady, Eleanor Roosevelt, quickly labeled them victims of race riots, the initial portrayal has distorted images ever since. A surprising amount of scholarship has reinforced those images, writes Laura Cummings, proceeding from what she calls “the deviance school of thought.” This innovative study examines the pachuco phenomenon in a new way. Exploring its growth in Tucson, Arizona, the book combines ethnography, history, and sociolinguistics to contextualize the early years of the phenomenon, its diverse cultural roots, and its language development in Tucson. Unlike other studies, it features first-person research with men and women who—despite a wide span of ages—self-identify as pachucos and pachucas. Through these interviews and her archival research, the author finds that pachuco culture has deep roots in Tucson and the Southwest. And she discovers the importance of the pachuco/caló language variety to a shared sense of pachuquismo. Further, she identifies previously neglected pachuco ties to indigenous Indian languages and cultures in Mexico and the United States. Cummings stresses that the great majority of people conversant with the culture and language do not subscribe to the dynamics of contemporary hardcore gangs, but while zoot suits are no longer the rage today, the pachuco language and sensibilities do live on in Mexican American communities across the Southwest and throughout the United States.

This three-volume encyclopedia describes and explains the variety and commonalities in Latina/o culture, providing comprehensive coverage of a variety of Latina/o cultural forms—popular culture, folk culture, rites of passages, and many other forms of shared expression. In the last decade, the Latina/o population has established itself as the fastest growing ethnic group within the United States, and constitutes one of the largest minority groups in the nation. While the different Latina/o groups do have cultural commonalities, there are also many differences among them. This important work examines the historical, regional, and ethnic/racial diversity within specific traditions in rich detail, providing an accurate and comprehensive treatment of what constitutes "the Latino experience" in America. The entries in this three-volume set provide accessible, in-depth information on a wide range of topics, covering cultural traditions including food; art, film, music, and literature; secular and religious celebrations; and religious beliefs and practices. Readers will gain an appreciation for the historical, regional, and ethnic/racial diversity within specific Latina/o traditions. Accompanying sidebars and "spotlight" biographies serve to highlight specific cultural differences and key individuals.

Spanning the first half of the twentieth century, Deportes uncovers the hidden experiences of Mexican male and female athletes, teams and leagues and their supporters who fought for a more level playing field on both sides of the border. Despite a widespread belief that Mexicans shunned physical exercise, teamwork or “good sportsmanship,” they proved that they could compete in a wide variety of sports at amateur, semiprofessional, Olympic and professional levels. Some even made their mark in the sports world by becoming the “first” Mexican athlete to reach the big leagues and win Olympic medals or world boxing and tennis titles. These sporting achievements were not theirs alone, an entire cadre of supporters—families, friends, coaches, managers, promoters, sportswriters, and fans—rallied around them and celebrated their athletic success. The Mexican nation and community, at home or abroad, elevated Mexican athletes to sports hero status with a deep sense of cultural and national pride. Alamillo argues that Mexican-origin males and females in the United States used sports to empower themselves and their community by developing and sustaining transnational networks with Mexico. Ultimately, these athletes and their supporters created a “sporting Mexican diaspora” that overcame economic barriers, challenged racial and gender assumptions, forged sporting networks across borders, developed new hybrid identities and raised awareness about civil rights within and beyond the sporting world.

In recent decades, tattoos have gone from being a subculture curiosity in Western culture to mainstream and commonplace. This two-volume set provides broad coverage of tattooing and body art in the United States today as well as around the world and throughout human history. In the 1960s, tattooing was illegal in many parts of the United States. Today, tattooing is fully ingrained in mainstream culture and is estimated to be a multi-billion-dollar industry. This exhaustive work contains approximately 400 entries on tattooing, providing historical information that enables readers to fully understand the methods employed, the meanings of, and the motivations behind tattooing—one of the most ancient ways humans mark themselves. The encyclopedia covers all important aspects of the topic of tattooing: the major types of tattooing, the cultural groups associated with tattooing, the regions of the world where tattooing has been performed, the origins of modern tattooing in prehistory, and the meaning of each society's use of tattoos. Major historical and contemporary figures associated with tattooing—including tattooists, tattooed people, and tattoo promoters—receive due attention for their contributions. The entries and sidebars also address the sociological movements involved with tattooing; the organizations; the media dedicated to tattooing, such as television shows, movies, magazines, websites, and books; and the popular conventions, carnivals, and fairs that have showcased tattooing.

This informed and accessible book captures the art, energy, passion, and pageantry of over 60 years of lowrider culture—an absolutely iconic Chicano and American phenomenon. Much like rap music and ethnic foods, Chicano lowrider culture has become sufficiently widespread in recent decades to almost be considered "mainstream." However, those outside of lowriding may not realize that this cultural phenomenon is not the result of a recent fad—it originated in the pre–World War II era, and has continued to grow and evolve since then. Lowriders in Chicano Culture: From Low to Slow to Show allows readers to see how this expressive culture fits within the broader context of Chicano culture and understand how lowriding reflects the social, artistic, and political dimensions of America's fastest-growing ethnic group. It includes chapters that explain the culture of pachucas/os and cholas/os; the unique aesthetics of lowrider vehicles; lowrider music, shows, and clubs; the mechanics of building a lowrider vehicle; and lowrider culture in the media including film, newspapers, and television. The book also traces how lowrider culture has recently expanded beyond the urban streets and into the massive exhibit halls of lowrider shows, exposing lowrider culture to even more enthusiasts.