Floppy's Phonics provide fun, decodable stories and non-fiction, developed to be interwoven with existing much-loved Biff, Chip and Kipper stories for focused synthetic phonics practice.Written by Roderick Hunt MBE and illustrated by Alex Brychta, winners of the 2009 ERA Outstanding achievement award.This book is also available as part of a mixed pack of 6 different books or a class pack of 36 books of the same Oxford Reading Tree stage. Each book pack comes with a free copy of up-to-date and invaluable teaching notes.

Engaging decodable Biff, Chip and Kipper stories 100% matched to Letters and Sounds enable your pupils to practise phonic skills with their favourite characters.

An exciting new set of Biff, Chip and Kipper Stories: Decode and Develop from Roderick Hunt and Alex Brychta full of modern-day appeal. These stories support children's transition from fully decodable phonic readers to stories with richer language. Children will enjoy exploring the humorous illustrations and familiar situations.

This meticulously researched and eminently readable study considers the economic, political, and religious factors that led Shaolin monks to disregard the Buddhist prohibition against violence and instead create fighting techniques that by the 21st century have spread throughout the world.

Floppy's Phonics provide fun, decodable stories and non-fiction, developed to be interwoven with existing much-loved Biff, Chip and Kipper stories for focused synthetic phonics practice.Written by Roderick Hunt MBE and illustrated by Alex Brychta, winners of the 2009 ERA Outstanding achievement award.This book is also available as part of a mixed pack of 6 different books or a class pack of 36 books of the same Oxford Reading Tree stage. Each book pack comes with a free copy of up-to-date and invaluable teaching notes.

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.