The overall purpose of the book is to present (1) the best science on creativity and innovation in the most practical way possible and (2) a new way of teaching called the Nonsense Method, which relies on humans’ incredible ability to create sense out of apparent nonsense and have fun while doing it. The central theory of the book, the Obscure Features Hypothesis for Innovation (OFH), is the first approach to innovation that yields effective counter techniques to all known cognitive obstacles to innovation. The OFH states that any creative solution is built upon at least one commonly overlooked (i.e., obscure) or new feature of the problem. Each chapter ends with puzzles that relate to the cognitive obstacle and counter technique discussed in the chapter. Two hints and a solution for each puzzle are given at the book’s end. The Nonsense Method of Teaching focuses upon universal puzzles that can be adapted to any subject. These universal puzzles situate vocabulary words and ideas from any subject matter in situations that need to be connected and thus made sense of.

This book dispels the myth that creativity is for a selected few. It will inspire the reader to live and act creatively, irrespective of the profession or lifestyle. Creativity is a fundamental human trait that gets covered in fear, routine, and inertia when we grow up. Let's bring out the inner creative child with the help of this book.

The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.

There are two paths in life: Should & Must. We arrive at this crossroads over and over again, and every day. And we get to choose. Starting out or starting over, making a career change or making a life change, the most life-affirming thing you can do is to honor the voice inside that says your have something special to give, and then heed the call and act. Many have traveled this road before. Here’s how you can, too. #choosemust An inspirational gift book for every recent graduate, every artist, every seeker, and every career change.

From the co-author of the Chicken Soup for the Soul series, this book gives an easy step-by-step process to overcoming any obstacle that is keeping readers from success.

Welcome to "UNLOCK YOUR CREATIVITY: Ignite Your Imagination and Embrace Innovation." Creativity has become an essential skill in a world that is constantly evolving and demanding new ideas and solutions. Whether you're an artist, an entrepreneur, a student, or a professional in any field, thinking creatively and innovating is crucial for success. This book is designed to be your comprehensive guide to unlocking your creative potential. It will take you through various aspects of creativity, from understanding its nature to developing the mindset, skills, and techniques necessary to foster innovation. By the end of this book, you will have the tools and knowledge to tap into your imagination, overcome obstacles, and apply creative thinking to all areas of your life. "UNLOCK YOUR CREATIVITY: Ignite Your Imagination and Embrace Innovation" provides readers with a comprehensive roadmap to unlock their creative potential, ignite their imagination, and embrace innovation. By implementing the strategies, exercises, and practical tips presented in this book, readers will have the tools and mindset to continuously cultivate their creativity and make a lasting impact in their personal and professional endeavours. Let this book be the catalyst that sets your creative journey ablaze and leads you towards a future of limitless possibilities.

This collection of tried and tested techniques encourages individuals and groups to make the most of their creativity, offering more than 70 quick and simple exercises to help find fresh ideas and solutions to problems.