An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever. Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including: *Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals. *Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share. *Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them. The Method Method is an irreverent, candid, firsthand case study. Readers will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.

Nature Exposed to our Method of Questioning explores how we create our cultural assumptions about personhood, culture and nature. The following four questions frame the study: (1) How do premodern, modern, and postmodern perspectives in art, religion, philosophy, and science differ and interpenetrate? (2) What does it mean to integrate questions, ideas, values, and beliefs as we create our living environments? (3) What are symbols and metaphors and how do they contribute to the human dialogue? (4) How do purpose, intention, and consciousness foster creativity and influence our perceptions of human living?Three conclusions emerged in exploring these questions: (1) Models of earlier eras are not comprehensive enough to speak about the nature of our contemporary environment. (2) Human models are creative human inventions. (3) We benefit in defining open models rather than models which attempt to be universal in an all-inclusive fashion.

Includes the text of Levine's monologue Edition of Eight, which formed the centerpiece of Bystanders, Levine's 2015 gallery exhibition at Toronto's Gallery TPW.

"This easy to follow patient handbook provides the reader with an active self-treatment plan to resolve and manage back pain. First published in 1980, Treat Your Own Back has featured in many studies, which over the years have proven its benefits and validity. Study results show that exercises taken from Treat Your Own Back can decrease back pain within a week, and in some cases actually prevent back pain. Long term results include reduced pain episodes and decreased severity of pain."--Back cover.

The Snowflake Method-ten battle-tested steps that jump-start your creativity and help you quickly map out your story.