Rather than offer an excuse for people's behavior, this book helps to explain why our perspectives differ from or relate to the viewpoints of others.

48 page full-color tour of the brain and personality using today's EEG technology.

How does the brain control the rest of the body? How does it enable the senses, regulate speech, affect balance, and influence sleep and dreams? These 30 full-page illustrations to color help explain every aspect of the brain's big job, from communicating with the central nervous system to retaining memories.

The Human Brain Book is a complete guide to the one organ in the body that makes each of us what we are - unique individuals. It combines the latest findings from the field of neuroscience with expert text and state-of-the-art illustrations and imaging techniques to provide an incomparable insight into every facet of the brain. Layer by layer, it reveals the fascinating details of this remarkable structure, covering all the key anatomy and delving into the inner workings of the mind, unlocking its many mysteries, and helping you to understand what's going on in those millions of little gray and white cells. Tricky concepts are illustrated and explained with clarity and precision, as The Human Brain Book looks at how the brain sends messages to the rest of the body, how we think and feel, how we perform unconscious actions (for example, breathing), explores the nature of genius, asks why we behave the way we do, explains how we see and hear things, and how and why we dream. Physical and psychological disorders affecting the brain and nervous system are clearly illustrated and summarized in easy-to-understand terms.

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.

The differences in personalities and how they shade our perceptions can affect the way healthcare professionals communicate and interact with patients, colleagues, and other individuals in their workplace. Discovering and understanding your own strengths and idiosyncrasies while adapting to others can be an overwhelming task. In response to this common frustration, What Color Is Your Brain? When Caring for Patients: An Easy Approach for Understanding Your Personality Type and Your Patient's Perspective explains the distinctive similarities and differences that impact your daily thoughts and actions. Sheila Glazov, joined by nurse Denise Knoblauch, created colorful personality profiles that simplify the complex nature of the healthcare professionals' attributes and abilities in the workplace while interacting with their patients. What Color Is Your Brain? When Caring for Patients is intended to facilitate effective communication and cooperation and minimize stress and frustration in numerous aspects of your work day. Take the Healthcare Professional "No Right or Wrong Answer" Brain Quiz to effectively analyze your unique characteristics to determine your Brain Colors and to recognize your unique traits and talents in your workplace. Then, read and enjoy the relevant and motivating anecdotal stories from 25 healthcare professionals, which are strategically placed throughout the book. Rather than offer an excuse for people's behavior, this book helps to explain why your perspective differs from or relates to the viewpoints of others. Engaging, educational, and easy to read, What Color Is Your Brain? When Caring for Patients is a guide to discovering and decoding who you are, why others see you the way they do, and how the four Brain Colors play a role in your career and workplace. -Yellow Brainers are Meticulous, Dedicated, Structured, and Loyal -Blue Brainers are Collaborative, Adaptable, Cheerful, and Helpful -Green Brainers are Analytical, Cautious, Calm, and Fair-Minded -Orange Brainers are Spontaneous, Energetic, Optimistic, and Easy-Going After reading What Color Is Your Brain? When Caring for Patients, you will have the knowledge and know-how to: Assess your personality and determine how to productively use your attributes and abilities in the workplace Increase your awareness and appreciation for others' perspectives and differences Create caring, collaborative, and harmonious relationships Understand each color-filled communication style and meet the needs of others Apply the personality principles and tailor communications to fit the Brain Color lobes of each individual Build rapport and appropriately approach patients to offer exceptional care Eliminate stress and solve problems by understanding your patients' and co-workers' perspectives What Color Is Your Brain? When Caring for Patients: An Easy Approach for Understanding Your Personality Type and Your Patient's Perspective explores the essential pieces of the puzzle that is human interaction. With the help of this dynamic book, determining your own Brain Colors and learning to improve your communication and collaboration with patients, colleagues, administrators, and others is bound to be a no-brainer.

A comprehensive account of the neurobiological basis of language, arguing that species-specific brain differences may be at the root of the human capacity for language. Language makes us human. It is an intrinsic part of us, although we seldom think about it. Language is also an extremely complex entity with subcomponents responsible for its phonological, syntactic, and semantic aspects. In this landmark work, Angela Friederici offers a comprehensive account of these subcomponents and how they are integrated. Tracing the neurobiological basis of language across brain regions in humans and other primate species, she argues that species-specific brain differences may be at the root of the human capacity for language. Friederici shows which brain regions support the different language processes and, more important, how these brain regions are connected structurally and functionally to make language processes that take place in milliseconds possible. She finds that one particular brain structure (a white matter dorsal tract), connecting syntax-relevant brain regions, is present only in the mature human brain and only weakly present in other primate brains. Is this the “missing link” that explains humans' capacity for language? Friederici describes the basic language functions and their brain basis; the language networks connecting different language-related brain regions; the brain basis of language acquisition during early childhood and when learning a second language, proposing a neurocognitive model of the ontogeny of language; and the evolution of language and underlying neural constraints. She finds that it is the information exchange between the relevant brain regions, supported by the white matter tract, that is the crucial factor in both language development and evolution.