For most of the post-war period, alcohol problems had been viewed primarily as individual problems. During the 1970s and 1980s, research highlighted the importance of larger socio-economic factors in shaping drinking levels, patterns and problems. However, it largely ignored a paramount force which shaped this larger socio-economic environment: the modern multinational corporation. The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies. While the authors did not want to suggest a single causal relationship between corporate strategies and the consumption of alcoholic beverages, the implications of their work were of the greatest significance to public health throughout the world. The book was an indispensable work for those interested in public health, alcoholism, and multinational business at the time. Today it can be read in its historical context.

The American cigarette industry is again facing enormous pressure from various groups whose goal is a smoke free society. What differentiates this present wave from the previous two waves of regulation faced by the cigarette industry is the severity with which these measures are applied by the state and local government who are enacting anti-smoking laws and regulations and increased excise taxes. Cigarette taxes are a lucrative revenue for the states, which they must ultimately trade-off with their stated goals of deterring smoking. Frequently, in spite of the needs of public health, states find themselves competing with one another for these excise tax revenues and cigarette sales, making them the primary point of challenge for the cigarette industry.