Abstract: Useful for line, plant, and sales managers; hospital administrators; department heads in government; training directors; and others concerned with maximizing human potential in organizations, the book describes techniques for improving human performance and explains how to use behavioral techniques as a science or a technology. Managers are given tools to help them identify the variables that affect human performance, control the variables, and predict the effects of changing variables. Managers are shown, step by step, how behaviorism can aid in more effectively utilizing human assets. A method for assessing needs, planning programs, projecting costs, implementing programs, and disseminating information is presented.