Organization and Marketing (RLE Marketing)
Title | Organization and Marketing (RLE Marketing) PDF eBook |
Author | Peter Spillard |
Publisher | Routledge |
Pages | 218 |
Release | 2014-09-19 |
Genre | Business & Economics |
ISBN | 1317644050 |
Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.
Marketing Organisation (RLE Marketing)
Title | Marketing Organisation (RLE Marketing) PDF eBook |
Author | Nigel Piercy |
Publisher | Routledge |
Pages | 260 |
Release | 2014-09-19 |
Genre | Business & Economics |
ISBN | 1317642694 |
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes
Organization and Marketing (RLE Marketing)
Title | Organization and Marketing (RLE Marketing) PDF eBook |
Author | Peter Spillard |
Publisher | Routledge |
Pages | 242 |
Release | 2014-09-19 |
Genre | Business & Economics |
ISBN | 1317644069 |
Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.
Competitive Marketing
Title | Competitive Marketing PDF eBook |
Author | John O'Shaughnessy |
Publisher | Allen & Unwin Australia |
Pages | 372 |
Release | 1984-01-01 |
Genre | Marketing |
ISBN | 9780046582432 |
The Marketing Environment (RLE Marketing)
Title | The Marketing Environment (RLE Marketing) PDF eBook |
Author | John A. Dawson |
Publisher | Routledge |
Pages | 380 |
Release | 2014-09-15 |
Genre | Business & Economics |
ISBN | 1317647300 |
This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
Competitive Marketing (RLE Marketing)
Title | Competitive Marketing (RLE Marketing) PDF eBook |
Author | John O'Shaughnessy |
Publisher | Routledge |
Pages | 935 |
Release | 2014-09-15 |
Genre | Business & Economics |
ISBN | 1317646002 |
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
Marketing for the Developing Company
Title | Marketing for the Developing Company PDF eBook |
Author | John Winkler |
Publisher | |
Pages | 0 |
Release | 2014-10-17 |
Genre | Business & Economics |
ISBN | 9781315761732 |
This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical 'jargon' has deliberately been avoided to ensure a straightforward presentation of marketing facts.