Follows Oregon Ducks football team fans into the Autzen Stadium and introduces the team's mascot.

The dramatic expose of how the University of Oregon sold its soul to Nike, and what that means for the future of our public institutions and our society. **A New York Post Best Book of the Year** In the mid-1990s, facing severe cuts to its public funding, the University of Oregon—like so many colleges across the country—was desperate for cash. Luckily, the Oregon Ducks’ 1995 Rose Bowl berth caught the attention of the school’s wealthiest alumnus: Nike founder Phil Knight, who was seeking new marketing angles at the collegiate level. And so the University of Nike was born: Knight has so far donated more than half a billion dollars to the school in exchange for high-visibility branding opportunities. But as journalist Joshua Hunt shows in University of Nike, Oregon has paid dearly for the veneer of financial prosperity and athletic success that has come with this brand partnering. Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life—all revealing a university being run like a business, with America’s favorite “Shoe Dog” calling the shots. Nike money has shaped everything from Pac-10 television deals to the way the game is played, from the landscape of the campus to the type of student the university hopes to attract. More alarming still, Hunt finds other schools taking a page from Oregon’s playbook. Never before have our public institutions for research and higher learning been so thoroughly and openly under the sway of private interests, and never before has the blueprint for funding American higher education been more fraught with ethical, legal, and academic dilemmas. Encompassing more than just sports and the academy, University of Nike is a riveting story of our times.

Since 1894, the Ducks and the Beavers have squared off on the gridiron to do battle for football bragging rights in Oregon. It's a rivalry that pits family members against one another, splitting the allegiance of an entire state. Award-winning sports journalist Kerry Eggers tells the complete story of one of the most historic rivalries in college football. Through firsthand interviews with the key performers in the rivalry and extensive research in both schools' archives, Eggers offers a comprehensive account of the players, coaches and fans who have made the Civil War the state's most anticipated football game. Whether a Beaver or a Duck, this is a book no fan can do without.

"Ryan McGee has been one of my closest friends for nearly half our lives, and my admiration for his storytelling ability is infinite. Sidelines and Bloodlines is his deft storytelling at its best. Fathers and sons and sports—and the impenetrable bonds forged and memories created when they intersect." —Marty Smith, New York Times bestselling author and ESPN reporter Football is a game of lines—on and off the gridiron In Sidelines and Bloodlines, Ryan McGee—co-host of the popular Marty & McGee show on ESPN Radio and SEC Network—teams up with his father and brother to share lessons learned between the white lines, featuring a cast of characters that runs from no-name small college athletes and coaches to one-name legends such as Holtz, Paterno, Tebow, and Bo. The McGees provide a rare and often hilarious glimpse inside the lives of college officials, detailing how a love for the game convinces accomplished professionals from all walks of life to voluntarily endure ceaseless insults and highly public criticism. The book contains memorable stories of brawling high school referees and making awkward small talk with George Lucas and Darth Vader at the Rose Bowl to the heart-tugging story of young sons in the stands on a Saturday as a stream profanity-laden insults directed at their father drowns out the marching band. Sidelines and Bloodlines delivers laughs, tears, and a deeper understanding of a life in stripes.

The same year Bob Knight was coming to power at Indiana, a lesser known -- but no less mercurial -- coach was setting up shop 2,000 miles to the west. Dick Harter left a nationally prominent college basketball team at the University of Pennsylvania for a rebuilding job at Oregon and the expressed intention of challenging the sport's reigning power, UCLA. What evolved was a program that recruited nationally and didn't apologize for an extremely physical style that featured players diving on the floor for loose balls, battering the opposition under the boards and on occasion, overstepping the standards of fair play. The so-called "Kamikaze Kids" quickly became revered around their Eugene home base and reviled through much of the rest of the Pac-8 Conference. At a time when the league ranked at or near the top in the country competitively, several coaches were outspoken critics of the Ducks' tactics, including the sainted John Wooden of UCLA. This is the story of that fervent era, from the sizzling love affair between the program and the local fans to the contentiousness that swirled around Oregon and its furious approach to playing basketball.

An exciting, fast and furious offensive system that allows coaches at any level to speed up the game and lengthen the amount of actual playing time, while mentally and physically wearing down the opponent. Explains the philosophy of the Hurry-Up, No-Huddle, building a well-organized offensive system with the Hurry-Up, No-Huddle, communication, practice, and the Hurry-Up, No-Huddle running game and passing game. Also includes 14 special tips for running the system. Features dozens of photographs and illustrations.