How do Conservative politicians strive to communicate with and influence the electorate? Why have some proven more effective than others in advancing their positions and ideological agendas? How do they seek to connect with their audience in different settings? This book draws analytical inspiration from the Aristotelian modes of persuasion to shine new light upon the articulation of British conservatism, examining the oratory and rhetoric of twelve key figures from Conservative Party politics. The individuals featured are Stanley Baldwin, Winston Churchill, Harold Macmillan, Iain Macleod, Enoch Powell, Keith Joseph, Margaret Thatcher, Michael Heseltine, John Major, William Hague, Boris Johnson and David Cameron.

Library Committee: Timothy Dwight ... Richard Henry Stoddard, Arthur Richmond Marsh, A.B. [and others] ... Illustrated with nearly two hundred photogravures, etchings, colored plates and full page portraits of great authors. Clarence Cook, art editor.

Cicero's Brutus and Orator constitute his final major statements on the history of Roman oratory and the nature of the ideal orator. In the Brutus he traces the development of political and judicial speech over the span of 150 years, from the early second century to 46 BCE, when both of these treatises were written. In an immensely detailed account of some 200 speakers from the past he dispenses an expert's praise and criticism, provides an unparalleled resource for the study of Roman rhetoric, and engages delicately with the fraught political circumstances of the day, when the dominance of Julius Caesar was assured and the future of Rome's political institutions was thrown into question. The Orator written several months later, describes the form of oratory that Cicero most admired, even though he insists that neither he nor any other orator has been able to achieve it. At the same time, he defends his views against critics the so-called Atticists who found Cicero's style overwrought. In this volume, the first English translation of both works in more than eighty years, Robert Kaster provides faithful and eminently readable renderings, along with a detailed introduction that places the works in their historical and cultural context and explains the key stylistic concepts and terminology that Cicero uses in his analyses. Extensive notes accompany the translations, helping readers at every step contend with unfamiliar names, terms, and concepts from Roman culture and history.

A historian and former presidential speechwriter presents an unprecedented two-volume collection of the greatest speeches in American history.