With vivid insight and rousing examples, The President’s Speech takes apart America’s most important presidential addresses, phrase by phrase, and examines the pivotal, often familiar, and always potent language that presidents past used to mold public opinion. Author and speechwriter Edwin Vilade provides the framework for each speech, both within the context of its era and also as a point on a timeline of our country’s long history. Starting at George Washington’s Farewell Address and ending with George W. Bush’s Axis of Evil State of the Union speech, Vilade reveals the varied and often conflicting points of view that shaped the final famous words. Color facsimiles show actual edits, deletions, additions, and handwritten notes to illustrate how remarkable and forceful language was crafted, sometimes at the last minute, into enduring words made famous by their timing, context, delivery, and power, from the 1823 Monroe Doctrine to Ronald Reagan’s “tear down that wall, Mr. Gorbachev” speech at Berlin’s Brandenburg Gate, revealing political and social currents that frame these words for modern times.

Connecting with Constituents explores speeches delivered at national nominating conventions from historic, strategic, and analytic perspectives. Focusing on the strategies speakers use to appeal to particular facets of the American audience, this book illustrates the importance of nominating conventions as part of an ongoing national conversation about the political character of the country and its people. The individual chapters focus on different types of convention orations, including keynote speeches, acceptance addresses by presidential and vice presidential nominees, orations by the candidates’ wives, and addresses by other surrogate speakers. Each chapter provides a brief history of a particular type of oration, an explication of speakers, speeches, and contexts from the RNC and DNC between 1980 and 2008, and an in-depth comparative analysis of 2012 Republican and Democratic speeches. The book demonstrates how candidates and those speaking on their behalf employ strategies (such as telling personal stories, using jokes, offering intraparty appeals, acclaiming accomplishments, and framing the opponent in particular ways) to alter how citizens build, or fail to build, personal connections with the speakers, the parties, and their nominees. These analyses reveal more than simply how speakers and speechwriters persuade audience members; they show how would-be leaders view their potential constituents. They also highlight key social, historical, and political changes in the nation. Connecting with Constituents blends historic anecdotes, excerpts from numerous speeches, and insights from political communication studies in a manner that engages the interests of anyone seeking to understand the relationship between political candidates, their speeches, and the people they wish to lead.